Comments on: A great follow-up technique http://blog.cristinafavreau.com/2006/08/a-great-follow-up-technique/ The How To Marketing Blog For VAs and Service-Based Professional Entrepreneurs Tue, 07 Sep 2010 16:14:00 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Internet Marketing Blog http://blog.cristinafavreau.com/2006/08/a-great-follow-up-technique/comment-page-1/#comment-4 Internet Marketing Blog Fri, 25 Aug 2006 19:21:01 +0000 http://blog.cristinafavreau.com/?p=10#comment-4 I have taken the same approach using follow up emails to past customers for some of my online businesses. Even if I don't have a product or service to offer the customer at that time, these emails help keep my name in front of the customer so that when I do have a product for them they will be buying from someone they know and not a stranger. While it may not be as important in the offline world, via email I try to also include some valuable free information for the customer. This helps build credibility and decreases the chances that the customer might look at the email as spam. I have taken the same approach using follow up emails to past customers for some of my online businesses. Even if I don’t have a product or service to offer the customer at that time, these emails help keep my name in front of the customer so that when I do have a product for them they will be buying from someone they know and not a stranger.

While it may not be as important in the offline world, via email I try to also include some valuable free information for the customer. This helps build credibility and decreases the chances that the customer might look at the email as spam.

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