Inexpensive ways I market my business
October 27th, 2006 by Cristina Favreau
This question came up today on an online networking group I belong to:
Do any of you know of any inexpensive ways to market your business?
Because this question comes up at least once a week on the various groups I belong to, I decided to post my answer to this question:
Here are some of the least expensive ways I market my own business:
Direct contact/Follow-up strategies:
Warm calling, “long-time-no-talk” calls, personal e-mails, sending articles/newspaper clippings/web links/etc. to prospects/past & current clients, monthly newsletter, lunch/coffee with prospects/past & current clients/colleagues.Networking/Referral Building strategies:
Attending/participating on online networking events/communities, volunteering for a local women’s networking organization, giving referrals, asking for referrals, in-person networking.Public Speaking strategies:
Virtual speaking (I’ll be hosting my first Skypecast next week, which is free), giving free presentations for local networking organizations, giving teleclasses.
Writing/Publicity strategies:
Writing articles and submitting them online, blogging, getting others to link to my site/blog, posting comments on other people’s blogs, online profiles.Promotional Events strategies:
Attending trade shows (usually part of volunteering, so it costs me nothing to be there), sponsoring online events (instead of paying money, I offer my services).Advertising strategies:
Placing banner ads with strategic partners, being listed in online directories, website.
There are other strategies I “should” be doing and others I’m working on, but take time and money.
What are the inexpensive ways you market your service business? Do you have suggestions on other strategies “should” I be employing?
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The most basic and often overlooked inexpensive means of marketing is business cards.
I hand them out everywhere. At the gas station. At the cleaners. At the grocery store.
I even have post cards made of my art works and hand them out. It saves the postage and people connect your business with a live human.
When I was a stone mason in my younger years, I would get calls from all over New York State requesting my services because people had heard of me.
The most of my work was done on exclusive developments and very few actually saw what I did. The cards worked.
Best wishes
Skypecasts are essentially in a closed (Skype) network. If you think that is good, check out TalkShoe.com. And we record it and wrap it up for Podcasting. Live, Interactive Podcasting to connect with your customers.
Brian (the TalkShoe team)
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Hi Cristina!
You offered a lot of great strategies for marketing your business. I’ve got a couple more strategies to throw in to the pot.
After I’ve received an email or phone call from a prospective client, in addition to sending out a “thank you for contacting us” postcard, a week or so later, I follow up by providing the prospective client with some brief research around a particular service/topic which they’ve shown interest in. For example, I received a call inquiring about my rates for data entry of business cards, so I went out and did quick research on various card scanners, models, their options, and prices. I believe it reflects good customer service while giving the prospective client a glimpse of how you do business…giving 110%!
Another thing I’ve done to market my business is to connect with coaching organizations who offer business trainings, and I offer to mail them my bi-fold brochures to display at their events. I’ve had pretty good luck with this strategy and the coaching organizations I’ve worked with are more than happy to display my brochures because it provides their clients with additional resources for successfully building their new businesses.
Thanks for allowing me to share! I look forward to future topics!
Thanks much,
Gretchen Walden
Pacific Pro Virtual Assistant