The Savvy Entrepreneur

I chose to write about this in the first part of my 4-part Doing Your Best series, since I feel it’s the most important element in being on top of your game.

When you love what you do, there is a greater chance you’ll do your work with great enthusiasm, increasing your chances for success. Enthusiasm is contagious, and entrepreneurs need great amounts of it to generate loyalty, to spark interest and to instill confidence from their clients.

If you don’t wake up each morning, looking forward to running your business you’re in the wrong business. Success in business is all about patience and hard work, which can only be attained if you’re passionate and crazy with your tasks and activities. Burnout can creep in if you hate what you’re doing or you’re tired of the same old thing. When you love what you do, it’s less likely to happen.

Life is way too short. Most entrepreneurs spend over 15 hours a day running their business. This is a lot of time wasted on doing something you don’t really enjoy doing. That’s what differentiates successful entrepreneurs from the pack. We don’t mind putting in so many hours, because we absolutely love what we do.

At this point in the conversation, most people will argue with me that it’s not necessarily practical or even feasible to do what you love. My reply, though simplistic, is that you WILL succeed if, and only if, you have the passion and the drive. If you don’t love what you’re doing, you’re right, it’s not practical nor feasible for you to go into business.

Successful entrepreneurs believe that you can have what you want, as long as these elements (as well as others) are in place:

• a great concept
• hard work
• patience
• long-term vision
• clear goals
• a daily action plan to achieve them
• believe that you will succeed

The benefit of doing what you love: It’ll help you through the rough times.

You’ll achieve peak performance and do what you have to do to succeed only if you’re doing something that interests you or something that you care about.

Think strategically, conquer your fear of failure and the unknown, and “just do it”.

Stay tuned for Part 2 — Dress the Part.