The Savvy Entrepreneur

This is the second installment in the Doing Your Best series.

How does doing your very best every day and dressing the part fit together to make you the most successful entrepreneur?

I learned early on that first impressions are lasting and judgments are made quickly — before even one word comes out of your mouth — all based on how you’re dressed. It’s not shallow; it’s human nature and a reality you should embrace, not resist.

I find it important to remind small business owners that how you dress, and basically externally present yourself, says a lot to those around you and plays a strong psychological role for you. This is especially important as a service provider, because what you are selling is YOU. What does your “packaging” say to prospects?

Do you work from a home office? How often do people say, “You’re so lucky! You get to work in your pj’s and slippers all day!” Granted, it’s mostly a misconception. It’s true that you CAN, but you really SHOULDN’T.

In my opinion, the most important reason is the psychological factor I referred to. I don’t know about you, but when I’m in my pj’s or sweats, I don’t really FEEL like I’m in work mode and I’m not as productive.

For those who work in an external office or are often on the road, dress and presentation becomes even more important. Dress, act and speak in a professional manner and people will see you as a professional.

The same applies when networking. Too often, I see small business owners come into a networking venue dressed casually and/or with nothing in their hands. This tells me, not only are they unprepared, but they have nothing to give me and are only there to take what they can. I hate being told, “Well, I don’t have my business cards/brochures just yet, but why don’t you give me yours and I’ll send you more information.” I can’t help but view these people as “business card harvesters”. It reeks of unprofessionalism, and at that point I’ve already decided that I won’t do business with this person. Close minded, you say? Maybe, but that’s life!!

Another aspect of dressing the part is especially important for new entrepreneurs. I call it “Fake it ’til you make it.” This is a touchy subject for some and is a controversial topic among many (just the way I like it, and am saving it for a future posting). Let’s face it, you have a lot to prove and if you at least dress like a successful and professional business owner, I’ll buy into it if the rest fits (like knowing what you’re talking about, answering questions intelligently, no sales pitch, etc).

There’s so much more I can say on this one point. I honestly feel like we’ve just skimmed the surface. Dressing the part may seem like such a little thing, but believe that it has a huge bearing on how you are perceived and reflects a great deal on your values.

You have only a few seconds to impress, so how do you want to be remembered? What affect do you want to cause?

Stay tuned for Part 3 — Be a Lifelong Student.

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