The Savvy Entrepreneur

I’d love to hear more small business owners refer to their vision. But I don’t, which leads me to believe that most haven’t taken the time to sit down and describe what they want their business to look like in the long run (in all its aspects), fix long- and short-term goals to get there and create a game plan to achieve it. To me, vision is the overall picture, values, ethics, voice, and branding that you want your company to represent and it’s the way you want others to see, feel and remember your company by.

Wikipedia lists these Characteristics of entrepreneurship, most having to do with vision:

• The entrepreneur has an enthusiastic vision, the driving force of an enterprise.
• The entrepreneur’s vision is usually supported by an interlocked collection of specific ideas not available to the marketplace.
• The overall blueprint to realize the vision is clear, however details may be incomplete, flexible, and evolving.
• The entrepreneur promotes the vision with enthusiastic passion.
• With persistence and determination, the entrepreneur develops strategies to change the vision into reality.
• The entrepreneur takes the initial responsibility to cause a vision to become a success.
• Entrepreneurs take prudent risks. They assess costs, market/customer needs and persuade others to join and help.
• An entrepreneur is usually a positive thinker and a decision maker.

As Jeff Cornwall states in his blog post Vision is More than Product and Market, vision is so much more than just your services, products and clients.

You won’t necessarily achieve your vision at the beginning, but if you have a vivid, clear, exciting vision for the future, your game plan will take you there, step by step. This is a valuable tool in keeping you on track, keeping you motivated during low periods, and will help you avoid opportunities that will distract or veer you away from your vision.

Stan Skrzeszewski defines entrepreneurial vision this way:

Vision: In order to be dynamic, creative and growth oriented, an entrepreneur needs a vision of what can be and of what can be achieved. A vision of where the organization is headed is necessary to guide the organization to choose the opportunities it wishes to act upon. A successful entrepreneur cannot just be lead by opportunity. It must also have a vision of what it wants to achieve. The vision should be based on data, information, intelligence and intuition and be developed and shared by as many stakeholders in the project or organization as possible.

It’s been said, “If you fail to plan, you plan to fail.” Is that where you’re at now? Take time right now to write your vision statement, even if it’s vague or a first draft. Then make a short list of things you can do right now to get you closer.

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