What it means to network

January 20th, 2007 by Cristina Favreau

This week, I was following an online networking conversation about the art and true meaning of what networking is. Someone made this comment, and thought it was quite profound:

I do believe that not everyone really has a grasp on how to best network. If we are all honest, I think our first instinct when we see [fellow member] profiles coming through is “who might be a good client for me”, or “Oh, I’ve seen that profile a million times”. I have been guilty of that as well.

But thanks to a Networking class by Lorraine Cohen, I realized that I was doing it all backwards. That was after almost 3 years of thinking I was “networking” correctly. Now I realize that I need to look at the Member profiles and think about who in my list of contacts could utilize that person’s services. Who could I forward that profile to? Is it within my means to help that [...] member prosper?

This comment encompasses the true meaning of what networking should be all about. Think about this conundrum: No one goes to a networking event looking to buy something. They are there to (1) sell their own services and (2) better themselves and their business. So how do you set yourself apart from the pack? Stop trying to sell!

Instead of wondering who is the best prospect for you in the room, the question you should be asking yourself is “How can I help someone better themselves or their business?” Imagine what would happen if your networking goal shifted from ‘giving out X business cards’ to ‘giving X number of referrals’. Now you’re taking your game to a whole new level!

When you do enough for others — sincerely, transparently and without asking (or expecting) anything in return — others will naturally start giving back. That’s the law of attraction!

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Category Networking |

Viewing 4 Comments

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    I find networking a bit more challenging now other than with the co-workers I work with...but I know that there are options available for me to network with even more now than ever. And with the CVAC membership, that also helps. Hopefully those connections will pay off!
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    Great advice Cristina. I know the referrals I've made have made a huge impact on the people I've made them for. That was a big lesson for me. People remember you when you help them find a solution to a problem/need they have. One particular instance comes to mind. Someone contacted me to do some work for them but it wasn't something I could handle. I knew of someone I thought would work for her got the name and they contacted each other. Now I have two people who will remember me for finding them a solution to a problem they had (one needed more work and one needed some assistance).
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    Gerry, it can be a real challenge to participate in 'traditional' networking events when you're working at a job as you build your business. But keep in mind that networking is more than just during a formal, organized event. You have a huge network at your disposal. The questions you should be asking yourself are: "How am I using the networks (and the time) currently at my disposal? What can I do with what I already have?" As you maximize on the opportunities you DO have, you'll find that your network will expand and grow, you'll create long-lasting relationships and you'll build a reputation in your field before you even jump in on a full-time basis. Don't give up!!
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    "People remember you when you help them find a solution to a problem/need they have."

    Lanel, what a great example of giving first, without expecting anything in return.

    "Now I have two people who will remember me for finding them a solution to a problem they had."

    That's something no amount of advertising can accomplish... You're way ahead of the game! Congrats and thanks for sharing with us!

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