Get More Clients by Choosing Your Target Market
February 1st, 2007 by Cristina Favreau
Rima McDonald, of Business Resources Podcast Directory, recently interviewed me on the subject: “Getting More Clients… By Choosing Your Target Market.”
Here are the topics I covered:
- Why do I feel it’s so important to talk to small business owners about choosing a target market?
- What is the difference between a target market and a niche market?
- Why is choosing a target market so important in getting more clients?
- What are the benefits of choosing a target market?
- How do you choose a target market?
The interview will be aired next week on the BRPD network (I’ll post the link here). Being a 15-minute interview, it was impossible to cover the questions in great detail. So after the interview has been aired and you’ve had a chance to listen to it, I’d love to continue the conversation here and dig a little deeper on the subject.
For now, let me ask if you’ve clearly defined your target market? If not, what’s holding you back, what are the challenges? If you have, please share who that is and why you chose this market (or did it choose you?). What have been the benefits of choosing a target market?
