The Savvy Entrepreneur

Well, Coaching Week is almost over. I hope you’ve enjoyed the interviews so far. Today, the accent is on Career Coaching. And helping me do so is Tammy Landau, Chief Action Officer of Summit Professional Coaching.

Tammy, let’s start with an introduction.

My name is Tammy Landau and I am a “not so typical” Career Coach. I live in Gilbert, AZ a suburb of Phoenix and have been coaching for about a year now. I am an expert at career change and transition but my specialty and passion lie in helping women become UNEMPLOYED! My lofty goal is to help 1 million women become unemployed. I specialize in moving women from working for someone to working for themselves and transitioning into a FT entrepreneur.

Why did you choose Career Coaching, and why is it different from other fields?
Career Coaching really spoke to my heart and I knew this was the specific niche I wanted to fill to help as many women as I could. Career coaching really focuses on a person’s career path but your career affects everything else around you. Since you spend the majority of your waking hours in your career, if your not happy or if your downright miserable in your career it really affects you financially, spiritually, socially and physically.

Who’s your Target Market, specifically?
I did not want to be a career coach that helped with assessments, resumes, interview questions or any of the traditional things you think about with career coaches. There is certainly nothing wrong with coaching this way, but my passion lies in helping women take the baby steps necessary to move into the realm of entrepreneur. There are many different methods of career coaching but no one was really coaching women to transition from employee to employer. My target market is primarily women over 35 who want to start a business but don’t really know the steps to take. They don’t have the proper road map to move forward and take the big leap.

Would you share with us your 30-second intro?
My 30-second intro is “I am helping 1 million women lose their jobs!” I help women transition from a regular job to owning their own customized business, whatever that looks like for them. I help them to become entrepreneurs.

Tammy, what does coaching mean to you? How do you explain what coaching is to someone who doesn’t quite get it?
Coaching to me is a way to move forward in your life by having a non-judgmental and objective person ask you the right questions and help you write your road map (based on your answers) in order to move you forward towards your goals. It’s important to note the non-judgmental/objective piece because your “Mom” or “Aunt Emma” certainly will be biased in giving you advice based on the fact that they changed your diapers! Coaching is simply a way to get you where you want to be — faster.

What is the greatest objection you hear about coaching? How do you overcome this?
The greatest objection I hear is that coaching is expensive. I overcome this objection easily by pointing out to people that staying in a career you hate, a career that is affecting every fiber of your being, a career that jeopardizes your relationships, your health, and your finances – How Expensive is That? It’s amazing, but people suddenly realize it’s up to them to change and their $5.00/day latte habit is out the window and they miraculously have the finances to INVEST in themselves, because this is an investment.

In your opinion, what’s the greatest value of working with a Career Coach?
The greatest value of working with a career coach is that you will be working 30-40-50 years of your life. Having someone help you hone what it is that makes you truly happy, joyful and passionate and finding out a way to get paid for it is priceless!

What is your monthly fee?
I charge $325/month for (3) 50 minute sessions or $275/month for (2) 50 minute sessions but I also offer a variety of other programs that may work better for some people such as group coaching.

Are you doing anything special for Coaching Week?
I am celebrating coaching week by sharing my favorite quote which to me encapsulates coaching quite nicely, “It takes courage to grow up and turn out to be who your really are.” — EE Cummings. And if I might add, “turning out to be who your really are” can be discovered faster with a Great Coach!

You sound so passionate about what you do, Tammy. I love to hear that, and I guess it’s important to show that you’re practicing what you preach! How can we contact you?

Tammy Landau, Chief Action Officer
Summit Professional Coaching
tammy@summitprofessionalcoaching.com
blog: careerbraindrain.typepad.com

Coming April 2007 — Tammy’s New Book “Pay the Ransom, Free Yourself“
Based on the real life kidnapping of Tammy at 6 and her subsequent rescue even though she held herself hostage for 30 more years after her ordeal. Steps to free yourself from fear, mediocrity, financial constraints, a bad career – You Can Do It! Stay Tuned!

Tammy, thanks so much for sharing your field of Career Coaching with us so enthusiastically!

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