The Savvy Entrepreneur

“What do I make for supper tonight?” Ah, the eternal, daily question. It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. So that Saturday afternoon, I sat down at the kitchen table with my recipe books, calendar, pad and paper, and I planned our meals for the entire week — recipe book page numbers, side dishes and all! From that plan, I was able to create my entire grocery list for the next day.

I can’t quite put my finger on my exact feelings that week, but it was a mixture of relief, pride and accomplishment — I won that battle!

When I decided to apply the same concept to marketing my business, the results were just as good. That’s when I found my marketing recipe book — Get Clients Now! by CJ Hayden. It basically walks you through the entire process of customizing your marketing plan for an entire month (she even uses meal planning analogies — action menu, success ingredients, choosing your appetizers, main course and dessert action items).

Like meal planning, the benefits of designing a marketing action plan are:

• You are actively working towards a measurable and reachable goal.
• You know exactly what to do when you go into your office.
• You’re no longer stuck in analysis paralysis (the equivalent to staring blankly in the fridge).
• You feel a sense of relief, pride and accomplishment, knowing you’ve taken an active role in marketing your business. You’re prepared, ready for action, and seeing results.

Being a busy Mom and ambitious entrepreneur, I love that when I have a few minutes to steal away into my office, my marketing plan is right there, taped to my desk. I simply choose an item to concentrate on and work on that. Having my marketing plan prepared for the entire month, I no longer sit at my desk asking “Where was I? What do I do now?”

So what’s on your marketing menu this month?

Copyright. Cristina Favreau. All rights reserved.

ABOUT CRISTINA
Cristina Favreau specializes in teaching independent service professionals who struggle with marketing, so they get more visibility, build their credibility and increase their self-confidence. Get her complimentary “12 Mistakes To Avoid in Your 30-Second Intro” ecourse at http://www.cristinafavreau.com/index.htm

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