The Savvy Entrepreneur

Today is the last day of Coaching Week. I hope you’ve enjoyed the interviews and I hope you are more clear on what coaching is an dhow it can help you.

For this last day of Coaching Week, I’m highlighting Executive Coaching. Monikah J. Ogando is an Executive Coach from South Florida. She has been coaching for over 6 years, and she is a closet poet. She’s even won spoken word competitions. There’s an inner Maya Angelou trying to get out.

Monikah, why did you choose Executive Coaching?
I chose executive and business coaching because I’m very passionate about entrepreneurship. I think small business is the bloodline of the economy and anybody who works for small business success is contributing on a large scale… not just in terms of profits or the economy, but think about it… People starting a business or leading a Fortune 500 company are expressing their gifts, talents, experience, passion. If someone is at the helm of a business and does NOT feel passion or joy about what they are contributing in the world, then something is off… and they call me

Who’s your Target Market?
I coach small business owners and high level executives (directors, vice presidents, c-level) on creating relationships and systems that make “running a business” a smooth process. Not effortless. It will never be effortless. But it doesn’t have to be a struggle!

Monikah, would you share with us your 30-second intro?
You know how small business owners and executives are always putting out fires and never seem to have time to be proactive about the growth of their companies? They end up feeling like they can never make real progress and feel burned out. I coach them in creating relationships, building and growing a team and establishing systems and procedures that has THEM in charge of running their business, instead of their businesses running them.

How do you describe what coaching is to someone who’s not exactly sure what a coach does?
Coaching to me is the secret weapon of extraordinary performers. Anyone who is playing a big game, whether in their personal relationships, in their business, or even a sport, is actively engaged with or looking for a coach. A coach is a partner, provides accountability and sees you bigger than how you may see yourself, to give you a bigger possibility to true up to.

What is the greatest myth you hear about coaching, and what’s your reply?
I hear people say that their lives are good so they don’t need a coach. The assumption there is that you only want a coach when there is “something wrong”. But the opposite is true. Successful people are always seeking to take themselves to the next level. It’s fear that keeps us boxed in — almost like we don’t want to lose what we DO have, so we don’t want to move too fast, jump too high…. Working with a coach helps you make that leap.

In your opinion, what’s the greatest value of working with an Executive Coach?
High level executives and business owners are usually the GO TO person in their companies, so they don’t have someone they can GO TO themselves. Working with a coach helps them have that sounding board, that accountability partner, that they may want but don’t have access to within their staff or colleagues.

How much do you charge per month? Why is your fee worth it?
My fees range from $500 – $1,000 per month, depending on the program and how deeply my clients wants to partner up with me. Why is my fee worth it? Think about this: What’s the price you’re paying for the way things are now? Is your health suffering? Peace of mind? Is your marriage at risk? Do your children really know you and spend time with you? Or are you still running around putting out fires? It takes courage and a willingness to risk to face up to those prices… But it is THAT courage that has people take themselves to the next level and create extraordinary results in their lives.

How are you celebrating Coaching Week?
I am taking out some clients to lunch

How can we reach you for more information on your coaching services?

Monikah J. Ogando, Ogando Associates, Inc.
www.ogandoassociates.com

Upcoming Program:
FREE TELECLASS: The Three Mistakes Entrepreneurs Make and What to do to Avoid Them
Feb 13th 8 pm. To register: www.ogandoassociates.com/previewcall.htm

Thanks so much for taking the time to share with us today. I know it’s the last day of Coaching Week, but I’ll say it anyways — “Happy Coaching Week!” I look forward to speaking with you again.

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