Resource: Email Marketing Stats
May 6th, 2007 by Cristina Favreau
I found this really cool site, EmailStatCenter.com, where you can find all sorts of data relating to the world of email marketing.
This is how Jeanniey Mullen, founder of The Email Experience Council (eec), describes it:
“Email marketers now have access to a definitive and fantastic repository of email industry metrics and portal for email data, research and information. The eec is proud to endorse and support this effort on a continuing basis as a means to continue moving the industry ahead.”
It’s still new; they are constantly researching and collecting stats and metrics for most categories, but it’s worth looking at. Most are good reminders, and some are shockers (to me, anyways!).
Hope you find this useful in implementing your email marketing strategies!
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