The Savvy Entrepreneur

“Marketing is telling people what you do, over and over.” – CJ Hayden, author of Get Clients Now!(TM)

The #1 question I get asked is “How can I get clients?” What most of these people don’t realize is that marketing your business doesn’t have to be difficult and it certainly doesn’t mean being a pushy salesperson.

The secret to successfully marketing your services is choosing a certain number of simple, effective things and doing them systematically. Based on the Get Clients Now!(TM) program, I’ll share 3 key components to designing a marketing plan that will help you gain forward-moving momentum.

1. Marketing Cycle: The cycle is the same for everyone. The stages of the Universal Marketing Cycle are (in order of flow):
• Filling the Pipeline — Do I know enough people to contact?
• Following Up — Do I contact the people I already know?
• Getting Presentations — Do I transition from follow-up to giving a presentation?
• Closing Sales — Do I transition from presentation to making a sale?

Where are you stuck in your marketing? What needs most work? Your answer to these questions will help you determine where you should be spending most of your marketing efforts.

2. Marketing Strategies: The strategies, from most effective to least effective, are as follows:
• Direct Contact & Follow Up
• Networking & Referral Building
• Public Speaking *
• Writing & Publicity *
• Promotional Events
• Advertising

(Note: The level of effectiveness for strategies marked with * are equal. Choose these methods based on your comfort level). What marketing strategies will you use? Of the 6 listed above, choose between 2 to 4, based on your intuition, preference and target market.

3. Goal Setting: By setting a goal, you’re stating a purpose – a declaration – of what you want, what you plan to focus on and what you intend to accomplish. Goals give you a clear end point. Stating a too general goal, like “I want more clients” is not enough to get you going. Setting a SMART goal – Specific, Measurable, Achievable, Realistic, and Timed – will give you clear direction and you’ll be able to numerically track your progress. What goal would you like to achieve within the next 28 days? Stretch yourself a little when defining your goal.

Based on your answers above, you’re now ready to create your list of daily actions. Select daily actions that will take you out of your comfort level just enough to shake things up, but not so much that you won’t do them. There’s just one more thing missing — do it.

As you think of and work toward your goals, amazing things will start happening and you will get all the clients you can handle.

Stay tuned as I explain each component in more detail.

Copyright. Cristina Favreau. All rights reserved.

ABOUT CRISTINA
Cristina Favreau specializes in helping service professionals who love what they do, but struggle with marketing & self-promotion. If you want to create a super-charged, client-generating, customized 28-day action plan, she would love to help! Cristina’s Get Clients Now(TM) program is your chance to have her by your side for next 28 days, including 3 hours of one-on-one time and an endless supply of tools and strategies to keep you on track and get you unstuck throughout the month. Check out www.cristinafavreau.com/gcn.htm for details.

NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered, including the “ABOUT CRISTINA” info above. Please send a copy of your reprint to web (at) cristinafavreau (dot) com.

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