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	<title>Comments on: 5 Major Steps to Get You Closer to Success</title>
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	<description>The How To Marketing Blog For VAs and Service-Based Professional Entrepreneurs</description>
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		<title>By: Cristina Favreau</title>
		<link>http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/comment-page-1/#comment-8627</link>
		<dc:creator>Cristina Favreau</dc:creator>
		<pubDate>Mon, 02 Jul 2007 12:27:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/#comment-8627</guid>
		<description>Jenn, thanks so much for sharing your experience on this topic. I love what you say:
&quot;If we sat at our desks all day long and tried to think of some way to be absolutely completely different than everyone else - we wouldn’t get anything accomplished!

I believe that the “uniqueness” that we have as entrepreneurs comes from a combination of who we are and the niche we serve.&quot;

The challenge I&#039;m finding with clients (and frankly with my own business) is to clearly verbalize the differences and to articulate with words a Unique Selling Proposition.

I&#039;d love to continue this conversation in a separate thread and hear how others are doing it!</description>
		<content:encoded><![CDATA[<p>Jenn, thanks so much for sharing your experience on this topic. I love what you say:<br />
&#8220;If we sat at our desks all day long and tried to think of some way to be absolutely completely different than everyone else &#8211; we wouldn’t get anything accomplished!</p>
<p>I believe that the “uniqueness” that we have as entrepreneurs comes from a combination of who we are and the niche we serve.&#8221;</p>
<p>The challenge I&#8217;m finding with clients (and frankly with my own business) is to clearly verbalize the differences and to articulate with words a Unique Selling Proposition.</p>
<p>I&#8217;d love to continue this conversation in a separate thread and hear how others are doing it!</p>
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		<title>By: Jenn Givler</title>
		<link>http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/comment-page-1/#comment-8047</link>
		<dc:creator>Jenn Givler</dc:creator>
		<pubDate>Sat, 23 Jun 2007 12:12:34 +0000</pubDate>
		<guid isPermaLink="false">http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/#comment-8047</guid>
		<description>Great post Chris - thanks for sharing this information. I love Ali Brown :)

I just want to chime in and say that I was just talking about something similar to point 3 on a networking group the other day.

I think trying to be &quot;unique&quot; is where lots of new entrepreneurs get hung up - and even give up. And I agree with Ali has offered.

You speak through your business in your own unique voice - whether you&#039;re creating a similar product, or creating a marketing message.

If we sat at our desks all day long and tried to think of some way to be absolutely completely different than everyone else - we wouldn&#039;t get anything accomplished!

I believe that the &quot;uniqueness&quot; that we have as entrepreneurs comes from a combination of who we are and the niche we serve. 

For example, I know a web designer who serves the fantasy and sci-fi writers niche. Yes - she does the same thing as many other web designers, but when she serves her particular niche, she speaks to them as a web designer - but also as someone who understands their business and their industry language.

When she writes marketing messages and products, she does them in a way that really connects with that particular industry.

So - when discussing this quality of uniqueness with clients, we talk more about who they serve through their business and less about how they are specifically different than everyone else out there with a similar business.</description>
		<content:encoded><![CDATA[<p>Great post Chris &#8211; thanks for sharing this information. I love Ali Brown <img src='http://blog.cristinafavreau.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I just want to chime in and say that I was just talking about something similar to point 3 on a networking group the other day.</p>
<p>I think trying to be &#8220;unique&#8221; is where lots of new entrepreneurs get hung up &#8211; and even give up. And I agree with Ali has offered.</p>
<p>You speak through your business in your own unique voice &#8211; whether you&#8217;re creating a similar product, or creating a marketing message.</p>
<p>If we sat at our desks all day long and tried to think of some way to be absolutely completely different than everyone else &#8211; we wouldn&#8217;t get anything accomplished!</p>
<p>I believe that the &#8220;uniqueness&#8221; that we have as entrepreneurs comes from a combination of who we are and the niche we serve. </p>
<p>For example, I know a web designer who serves the fantasy and sci-fi writers niche. Yes &#8211; she does the same thing as many other web designers, but when she serves her particular niche, she speaks to them as a web designer &#8211; but also as someone who understands their business and their industry language.</p>
<p>When she writes marketing messages and products, she does them in a way that really connects with that particular industry.</p>
<p>So &#8211; when discussing this quality of uniqueness with clients, we talk more about who they serve through their business and less about how they are specifically different than everyone else out there with a similar business.</p>
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		<title>By: Cristina Favreau</title>
		<link>http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/comment-page-1/#comment-7911</link>
		<dc:creator>Cristina Favreau</dc:creator>
		<pubDate>Thu, 21 Jun 2007 18:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/#comment-7911</guid>
		<description>Thanks for joining the conversation, Tammy. I can SOOO resonate with what you&#039;re saying. I too have given up on a few projects (or have been discouraged by others) because &quot;it&#039;s already been done.&quot; While I don&#039;t want to copy something that&#039;s already out there, I do want to put my own spin on the topics I&#039;m passionate about.

I&#039;d love to say that my next product will be ready for September, but I think it&#039;ll be more like mid-October.

By the way guys (Tammy, I think you know this already), did you know that January and September are the best times to launch a new product? It&#039;s true!!!</description>
		<content:encoded><![CDATA[<p>Thanks for joining the conversation, Tammy. I can SOOO resonate with what you&#8217;re saying. I too have given up on a few projects (or have been discouraged by others) because &#8220;it&#8217;s already been done.&#8221; While I don&#8217;t want to copy something that&#8217;s already out there, I do want to put my own spin on the topics I&#8217;m passionate about.</p>
<p>I&#8217;d love to say that my next product will be ready for September, but I think it&#8217;ll be more like mid-October.</p>
<p>By the way guys (Tammy, I think you know this already), did you know that January and September are the best times to launch a new product? It&#8217;s true!!!</p>
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		<title>By: Tammy Landau</title>
		<link>http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/comment-page-1/#comment-7899</link>
		<dc:creator>Tammy Landau</dc:creator>
		<pubDate>Thu, 21 Jun 2007 14:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.cristinafavreau.com/2007/06/5-major-steps-to-get-you-closer-to-success/#comment-7899</guid>
		<description>I am working on #3 too.  I like what Ali says about not being discouraged if someone else has created a product &quot;like yours&quot;.  Alot of times people give up at that point thinking &quot;what&#039;s the use someone else is selling a product that&#039;s just like mine&quot;.  I have given up before based on that judgement.  But it is true that your product (even if similar) is different and has your personal brand or mark on it.  There are people out there just waiting to get their hands on your creation.  My own creation(s) should be ready by September and I can&#039;t wait.  When is your product going to be ready?</description>
		<content:encoded><![CDATA[<p>I am working on #3 too.  I like what Ali says about not being discouraged if someone else has created a product &#8220;like yours&#8221;.  Alot of times people give up at that point thinking &#8220;what&#8217;s the use someone else is selling a product that&#8217;s just like mine&#8221;.  I have given up before based on that judgement.  But it is true that your product (even if similar) is different and has your personal brand or mark on it.  There are people out there just waiting to get their hands on your creation.  My own creation(s) should be ready by September and I can&#8217;t wait.  When is your product going to be ready?</p>
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