The Savvy Entrepreneur

I love the software 37signals (the makers of Basecamp) come up with. They are “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary.” They create basic, user-friendly, intuitive, elegant web-based products to help small businesses better run their practice and do every day tasks easily.

I’ve used all their software at some point for a few years now.

They’ve done it again with their new application, Highrise.I can’t promote it better than they have, so I’ll use their words. Highrise is a follow-up tool that helps you “keep in touch with leads, clients, vendors, the press, etc.” “Highrise helps you remember who you talk to, what you said, what to do next, who to call back, when to follow-up, and more.“

The best thing about all their products, is that they offer a free version. Free, as in forever — not limited to a 30-day trial (however, if you sign up for a paid plan, you get 30 days free). You obviously won’t enjoy all the features of paid plans, but there’s no limit to how long you can use your free account, and you can upgrade/downgrade at anytime, even if you have a paid plan.

This company is the perfect example of knowing exactly who their target market is, creating products that answer their needs to a “T” and marketing the heck out of it!!

I just signed up for my free Highrise account to test it out, so I’ll let you know how it goes!!

So, while we’re on the subject, what’s YOUR favorite follow-up tool?

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