The Savvy Entrepreneur

I’m biased, but I think my guidebook, Designing a Compelling 30-second Intro, is kick-ass. (Then again, what would it tell you if I didn’t think that?)

It came about from a few workshops I gave last year. I wanted to leverage those presentations by turning my script into a guidebook. However, I didn’t want it to be a simple transcription of my presentation — I wanted it to be professionally written, laid out, designed and formated so my readers would know they’ve just received a carefully thought out, high quality product. I make no money from this guidebook (it’s my free, “pink spoon” offering when signing up for my newsletter), but I was not willing to skimp on quality and content just to say I had an information product out there.

Converting my script into a high caliber written product wasn’t the job for me, so I researched different writers who could do the job. I was immediately sold when visiting Linda Dessau’s site, so I hired her on the spot. She did an amazing job of taking what I had written (which was in my informal speech format) and turned it into something I’m extremely proud of.

Why am I telling you this?

I recently purchased an information product on how to create and leverage teleseminars. It’s a 90-minute audio/40-page ebook bundle with extra resources for $97. I have to preface this by saying, the information was complete and I received exactly what was promised — the content was great, the steps were easy to understand and the additional resources were very useful. BUT, the ebook is practically a word-for-word transcription of the audio — it’s written the way the author speaks… Plus, the ebook is riddled with errors. It wasn’t edited and “optimized” for a written product.

OK, so it was only $97 — I can’t expect to have the same quality as a $500 product… but this person claims to be a 6-figure entrepreneur. You’d think she’d have no problem paying the couple of hundred bucks to have her ebook professionally rewritten, edited and proofed; besides she would have made that money back in no time.

Speaking of more expensive products, I found the same thing in a $497 12-week self-study program. A few spelling mistakes (like “fine-tine your project”) and unclear instructions is all it takes to make me feel like I’ve been gypped.

So what I’m trying to say is, if you’re into leveraging your knowledge as much as I am by creating informational products, don’t take shortcuts, and don’t skimp on quality and content just to quickly turn something out. If you do, you’re going to pay in loss of credibility and maybe even refund requests.

What do you think? Am I being too harsh? Am I being too pretentious or overly self-righteous? Are you as sick and tired of hyped up web copy turning out low-quality (or too quickly produced) information products as me?

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