Why Do Some Headlines Fail?
August 23rd, 2007 by Cristina Favreau
I love what Sean D’Souza is doing at PsychoTactics. As a subscriber, I’ve been given permission to share this special report with you: Why Do Some Headlines Fail? [click the link for the PDF]

You can be assured that there is zero hype in the material you’re about to read. This is an eye opening report.
You will learn
- The simplicity of writing headlines
- What are the psychological triggers to use
- Human psychology better than ever before
It is worth — and sold at, US$40 or more.
Do let me know how you enjoy it!
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Great book!
Thanks for the info. I am re-doing my website and this book helped me re-phrase my front page!
Hey Cristina, thanks for sourcing the report for us to download. Appreciate your effort. I will absorb with enthusiasm.
Interesting post. I have made a twitter post about this. Others no doubt will like it like I did.