The Savvy Entrepreneur

[Excerpt from The Little E-book of Closing by Jeffrey Gitomer author of The Sales Bible]

What causes people not to listen?

• Sometimes people are afraid to hear what is about to be said so they block it out. Don’t be afraid to listen.
• Sometimes you take the other person for granted — spouse, parent, child.
• Sometimes you’re mentally pre-occupied with other things.
• Sometimes you’re just rude.
• Sometimes the person grates on you, so you don’t listen.
• Sometimes you have other things on your mind.
• Sometimes you know the person speaking, and have prejudged them.
• Sometimes you don’t respect the other person and block the listening process.
• Sometimes you think you already know what is about to be said.
• Sometimes you think you know it all … or is that all the time?

There are many secrets to becoming a good listener, but the one that simplifies them all is: Just shut-up!

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