More on Feedback…
April 18th, 2008 by Cristina Favreau
You’ve heard me say that I truly appreciate receiving feedback, because it helps me grow and improve in my business.
By creating monthly surveys, I’m getting more feedback than I ever expected to receive, which is great, because I’m discovering new ways to improve and how to align myself on some of my projects in the works.
In reading the replies regarding the ‘30-second Intro’ audio project survey, someone made this remark:
Why would I pay for it if what attracted me to subscribing to your ezines, it was already free in PDF form? I don’t like the part about ME being your #1 Marketing Guru. It’s clear (and important) that you sent this to multiple recipients. However, it just sounds, well….fake.
Interesting. Because this was the only person who mentioned sounding fake in my request I don’t know if this is reaction that most people had, but didn’t say anything or unique to this one person. What can I learn from this feedback?
The most important lesson I learned from this person’s comment is I didn’t include enough information in my survey introduction. I didn’t clearly define the difference between the audio program (which will have a price tag attached to it) and my guidebook (free to newsletter subscribers).
