Resource: Marketing ROI Calculator

April 22nd, 2008 by Cristina Favreau

Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator.

Thanks to Lara Nieberding, The Data Digger for sharing this resource.

Category Direct Mail Marketing, Email Marketing, General Marketing, Newsletter Marketing, Resources | 1 Comment »

  • http://www.theDataDigger.com Lara, The Data Digger

    Thank you for sharing with your community. Entrepreneurs have so many decisions to make. It is nice to have a tool, that if nothing else, helps you focus and prioritize.

    How do you calculate ROI on your marketing efforts? The definition of “success” varies per individual. How do you define success?