Resource: Marketing ROI Calculator
April 22nd, 2008 by Cristina Favreau
Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator.
Thanks to Lara Nieberding, The Data Digger for sharing this resource.
Thank you for sharing with your community. Entrepreneurs have so many decisions to make. It is nice to have a tool, that if nothing else, helps you focus and prioritize.
How do you calculate ROI on your marketing efforts? The definition of “success” varies per individual. How do you define success?