Resource: Marketing ROI Calculator

April 22nd, 2008 by Cristina Favreau

Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator.

Thanks to Lara Nieberding, The Data Digger for sharing this resource.

Category Direct Mail Marketing, Email Marketing, General Marketing, Newsletter Marketing, Resources |

One Response to “Resource: Marketing ROI Calculator”

  1. on 22 Apr 2008 at 2:59 pm   Lara, The Data Digger

    Thank you for sharing with your community. Entrepreneurs have so many decisions to make. It is nice to have a tool, that if nothing else, helps you focus and prioritize.

    How do you calculate ROI on your marketing efforts? The definition of “success” varies per individual. How do you define success?

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