This Weekend: Get Out of Your Cave!
September 12th, 2008 by Cristina Favreau
It’s raining and gray in Montreal today, with a forecast of rain through the weekend. Perfect weather to curl up with a cup of tea and a good book. And I have just the one!
I know, I know… you’re saying “No, not another book! I still have 3 others on my desk, just begging to get read!” (I feel your pain. My desk has 2 semi-read books and 5 more to crack open. Oh yeah, and one on my night stand.)
Just indulge me, OK? You can thank me later.

I LOVE everything Mitchell Lewis Ditkoff and his company, Idea Champions, comes up with (in case you hadn’t noticed, I’m a stalker). His book Awake at the Wheel: Getting Your Great Ideas Rolling, is no exception.
It’s a story about inspiration, ideas, taking action and applying the lessons in your life. Don’t fear — it’s not about systems, processes, lists and all that boring stuff. No one tells a story quite like Ditkoff. He takes you through the life of Og the caveman, as Og follows his instincts, leading him to invent the wheel. It’s fictional, of course, and that’s what makes it so awesome.
That’s all I’m going to say, ’cause I don’t want to ruin it for you.
It’s a small book — perfect for a quick, powerful and inspiring read over the weekend. Ditkoff’s clever and witty style will have you wishing for more. You can easily read it in 3 hours, depending on how many kids are running around (my general formula is to add 1-2 hours per child).
Read it; I promise you won’t be disappointed. In fact, I’ll read it (again) with you this weekend.
Let’s talk about it on Monday!
Here are some of my stalker links (I’ll add more as I do more cyber-prowling):
- Awake at the Wheel (official book website with a bunch of extras)
- The Heart of Innovation (Idea Champions blog)
- Small Business Big Ideas Podcast (Lissa Boles from True Callings interviews Mitchell Lewis Ditkoff)














I'm thrilled to see this book being endorsed so wittily! It's one of my 'best reads of 08.
I have to admit I really luv Mitch: he's as much fun to talk to as he is to read – and this smallish book really, really is a fun read that'll have a big impact (if you let it). No-one explains the creative process – which ain't easy – as well as he does.
And thanks for the link- luv ('stalker links' – very funny & CREATIVE!).
Hey Christina!
Thanks for your kind words about my book, Awake at the Wheel. I am thrilled that you really connected with it and got the value. And I really appreciate you spreading the word. In today's overcrowded marketplace of hype and spin and blah blah blah, I find that the best way to communicate value is through the inspired words of authentic human beings speaking their truth. Thank you for speaking yours. And if you have a few minutes on a rainy Montreal day, you may want to check out my blog, HEART OF INNOVATION. I think you'll find it both inspiring and useful. http://www.ideachampions.com/weblogs.
Stay in touch,
Mitch Ditkoff
Added to my Amazon wish-list. Thanks for the recommendation!
After reading it, let me know what you think!!