The Savvy Entrepreneur

In Kevin Boyle’s book, The Secrets to Sales Mastery, he teaches that the first principle is this: The customer always buys into the salesperson first. He went into detail during my interview with him.

What does that mean for you? As you’ve heard me say before, it means building the know, like and trust factor with your potential clients. Relationship-building is the cornerstone to successful sales and marketing.

This is really good news because it gives you the edge over large companies — You can personalize your relationships much easier than they can.

If you’re struggling for business, this is generally the area you need to work on.

Kevin shared with us one of the hardest lessons he’s learned in asserting his independence as an entrepreneur:

I have to be careful not to assert my aloneness to the universe.

What he means by that is the life of an entrepreneur or sales person can get pretty lonely. You need to connect with people. People who can be an objective eye, pointing out what you’re missing. This could be a colleague or a coach.

The point is: Invest in yourself and get support.

There are 5 elements to putting this secret into practice — elements that go into selling yourself effectively.

Before going on to Sales Secret #2, check in tomorrow as I share the 5 elements with you.