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The Savvy Entrepreneur » Blog Archive » The 5 Secrets to Sales Mastery

The 5 Secrets to Sales Mastery

December 19th, 2008 by Cristina Favreau

I had the immense pleasure of interviewing Kevin Boyle, coach, speaker and author of  The Secrets to Sales Mastery. His say-it-like-it-is approach was a refreshing change from the usual “pitch-fest” I hear on most teleclasses.

Kevin packed so much information into one hour, I needed a place to save my notes so I don’t forget all his nuggets… With Kevin’s permission, I’ll be sharing my notes right here in a 5-part blog series I’ve prepared.

The 5 principles to sales mastery are:

  1. The customer always buys into the salesperson first.
  2. Sales is a contact sport.
  3. Your best clients are using someone else right now (you’ll learn why that’s good news).
  4. Feelings, not facts, drive the choices we make.
  5. The only objections that challenge you are your own.

Stay tuned as I give details on each of these points.

Applying these powerful principles to your sales strategy will give you the edge you need to set yourself apart from your competition.

Category Interview, Selling Your Services | 9 Comments »