The 5 Secrets to Sales Mastery
December 19th, 2008 by Cristina Favreau
I had the immense pleasure of interviewing Kevin Boyle, coach, speaker and author of The Secrets to Sales Mastery. His say-it-like-it-is approach was a refreshing change from the usual “pitch-fest” I hear on most teleclasses.
Kevin packed so much information into one hour, I needed a place to save my notes so I don’t forget all his nuggets… With Kevin’s permission, I’ll be sharing my notes right here in a 5-part blog series I’ve prepared.
The 5 principles to sales mastery are:
- The customer always buys into the salesperson first.
- Sales is a contact sport.
- Your best clients are using someone else right now (you’ll learn why that’s good news).
- Feelings, not facts, drive the choices we make.
- The only objections that challenge you are your own.
Stay tuned as I give details on each of these points.
Applying these powerful principles to your sales strategy will give you the edge you need to set yourself apart from your competition.
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