The 5 Secrets to Sales Mastery

December 19th, 2008 by Cristina Favreau

I had the immense pleasure of interviewing Kevin Boyle, coach, speaker and author of  The Secrets to Sales Mastery. His say-it-like-it-is approach was a refreshing change from the usual “pitch-fest” I hear on most teleclasses.

Kevin packed so much information into one hour, I needed a place to save my notes so I don’t forget all his nuggets… With Kevin’s permission, I’ll be sharing my notes right here in a 5-part blog series I’ve prepared.

The 5 principles to sales mastery are:

  1. The customer always buys into the salesperson first.
  2. Sales is a contact sport.
  3. Your best clients are using someone else right now (you’ll learn why that’s good news).
  4. Feelings, not facts, drive the choices we make.
  5. The only objections that challenge you are your own.

Stay tuned as I give details on each of these points.

Applying these powerful principles to your sales strategy will give you the edge you need to set yourself apart from your competition.

Category Interview, Selling Your Services | 9 Comments »

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    Informative post as usual, thanks a bunch!

  • http://www.uprinting.com/ Online Printing

    Informative post as usual, thanks a bunch!

  • http://www.uprinting.com/ Online Printing

    Informative post as usual, thanks a bunch!

  • http://blog.cristinafavreau.com/2008/12/sales-secret-1-they-buy-you/ The Savvy Entrepreneur » Blog Archive » Sales Secret #1: They Buy You

    [...] principle is this: The customer always buys into the salesperson first. He went into detail during my interview with [...]

  • http://blog.cristinafavreau.com/2008/12/the-5-elements-to-selling-yourself-effectively/ The Savvy Entrepreneur » Blog Archive » The 5 Elements To Selling Yourself Effectively

    [...] my interview with Kevin Boyle, author of The Secrets to Sales Mastery, he shared the 5 elements that every entrepreneur and sales [...]

  • http://blog.cristinafavreau.com/2008/12/sales-secret-2-make-contact/ The Savvy Entrepreneur » Blog Archive » Sales Secret #2: Make Contact

    [...] is part 2 of my notes from my interview with author of The  Secrets to Sales Mastery, Kevin [...]

  • http://blog.cristinafavreau.com/2008/12/sales-secret-3-someone-elses-business/ The Savvy Entrepreneur » Blog Archive » Sales Secret #3: Someone Else’s Business

    [...] continuing my interview with Kevin Boyle, he gave us the cold truth about sales — a reality that no one else wanted [...]

  • http://blog.cristinafavreau.com/2008/12/sales-secret-4-more-than-a-feeling/ The Savvy Entrepreneur » Blog Archive » Sales Secret #4: More Than A Feeling… Or Is It?

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  • http://blog.cristinafavreau.com/2008/12/sales-secret-5-i-object/ The Savvy Entrepreneur » Blog Archive » Sales Secret #5: I Object!

    [...] post is wraps up my notes to the interview I had with Kevin Boyle, based on his book  The Secrets to Sales [...]