Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial.

I love this sentence the most:

“Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room that anyone who even tries to do it well will stand out like a pro.”

Click here to read the entire article.

If you want to do more than just ‘try doing it well’ you’ll want to get your hands on my new guidebook Designing a Compelling 30-Second Intro, which was officially released today!

Check out http://www.30secondintro.com for all the juicy details.

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