A Model For Narrowing Your Focus

May 12th, 2009 by Cristina Favreau

Here’s the case of a virtual office assistant who recently took the plunge and claimed her unique space in the VA world.

This is how Tina M. Hilton worded it on her blog:

As of May 1,2009, Clerical Advantage will no longer be considered a ‘generalist’ virtual assistant company, but will focus on providing services to Business Creative and Legal Professionals looking to utilize online marketing methods and/or need assistance with creative pursuits such as books, classes, webinars, e-books and e-courses.

Read the entire post here.

Congratulations, Tina, on taking that scary leap… You’re an inspiration!

Anyone else up for the challenge? I guarantee it’s the best thing you could ever do to grow your virtual assistance business!

Category Defining Your Services, Niche / Specialty, Target Market | Comments

  • I have to say that I'm not sure I would have empowered myself to take that leap if it hadn't been for an inspiring conversation with you Cristina! Writing that blog post and hitting publish was easily the hardest thing I've done since I started my business. It's terrifying to think of 'shutting out' an entire segment of potential clients, but once you get thinking the right way you realize it's not about shutting out, but opening the doors wide to the type of clients that need you the most and are most able to see the value in your services.
    Now I'm over the fear and embracing the excitement of the changes taking place in my business. So to those of you that have been 'thinking about it' stop thinking and do it! You'll be glad you did.
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