The Savvy Entrepreneur

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Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.

Implement these tips each week and I guarantee you’ll sustain your marketing momentum, increase credibility and visibility in your field, build stronger relationships, boost your ‘know, like and trust factor,’ get more ideal clients looking for you, and have a consistent marketing game plan for your virtual assistant business.

You might even start to like marketing!

Create a Small Report

In order to be perceived as an expert Virtual Assistant, you must consistently provide information that your target market craves.

One of the best ways to do this is by creating information products.

Information products take many forms:

• Teleclasses, Workshops, Webinars
• Audio education
• Video training
• Ebooks, special reports, white papers, guidebooks
• Membership sites
• Ecourses
• Tutorials
• Programs
• Live or recorded training events
• etc…

The possibilities are endless.

This week, I’d like you to create an information product — a small report — no more than 10 pages, as the free offering for joining your mailing list.

If you already have a free (or pink spoon) offering, turn it into a paid product.

The key to creating a successful info product is to provide valuable, relevant, educational content! You do this by addressing a very specific burning issue for a very focused audience.

Remember the survey you conducted last week? What issue, pain, problem or challenge came up consistently? Which one will you choose as the topic for your small report?

Once you’ve decided on the topic, you’re ready for the next steps in creating your info product:

1. Choose a title.
2. Brain dump everything you know about the issues, pain, problem or challenge.
3. Break everything you came up with in step 2 down into 4-5 main headings.
4. Write 2-4 paragraph under each heading.
5. Put it aside (keep it close).

As you go through each work day helping clients this week, think of ideas, tips, shortcuts, solutions, answers, examples or case studies to support and illustrate your points. Add them to your document.

At the end of the week, you’ll have most of your information product done, or have, at the very least, a solid foundation to work from.

You could then hire a professional copywriter to add what’s missing (I personally love Jaime Lee Mann!).

Or you can add the finishing touches yourself (I’ve had great success using Small Reports Fortune tool for myself and past VA clients — you’ll love the 7-day checklist to complete your report in just one week).

Aim for completion, not perfection.

Set it up in your email follow-up program then share it with the world!

Place the “get my free report” contact form prominently on your website and blog.

If this is a paid product, set it up in your shopping cart and start promoting it.

From this one small information product, you can spin off other products and programs to fill your marketing funnel. But we’ll work on that another time!

Have an awesome week and please let us know what topic you decide on!