The Savvy Entrepreneur

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Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business.

Implement these tips each week and I guarantee you’ll sustain your marketing momentum, increase credibility and visibility in your field, build stronger relationships, boost your ‘know, like and trust factor,’ get more ideal clients looking for you, and have a consistent marketing game plan for your virtual assistant business.

You might even start to like marketing!

Just 3 Questions

What issues, concerns or problems keep your target market up at night?
What are they willing pay any amount of money to have someone solve it for them?

The only way to know is to ask.

This week you’re going to send out a 3-question survey to find out.

Create a short introductory paragraph to:

• briefly define the purpose of the survey (without going into too much detail);
• identify who should fill out your survey;
• give your deadline (if any);
• outline an incentive, if any.

Here are 3 questions to ask (run your questions over with someone first, to make sure they are clear enough):

1. What are the 3 biggest problems you are facing when …
   
2. What would be helpful for …
3. What are you missing in …

The goal is to get a clear picture of the pain your market faces so you can create a niche education marketing strategy, and give your market what they want.

NOTE: The above questions need to be about their business, not yours. For example DON’T ask: What are the 3 biggest problems you are facing when hiring a Virtual Assistant?

Select a free online survey service (I use SurveyMonkey.com). Copy and paste your introductory paragraph and questions to the survey program. Then send they survey out to:

• existing and past clients
• your mailing list
• social media sites (post the link several times during the week)

Once you review all the replies, you need to figure out:

• Is there enough of a recurring theme (problem, pain)?
• Do you have a solution for it?
• Is this a topic you’d enjoy tackling?

If you answered yes to all of the above, you’ve hit on your niche topic. Now you can create a marketing action plan to write articles, blog topics and newsletter pieces, as well as web copy, your free offering (pink spoon) and info products.

How did this marketing strategy work for you? What did you learn? Stay tuned next week, as we build on the replies you receive to create an info product.

Have an awesome week!