Archive for September, 2009

How Do You Incent Your Clients?

Do you use money as an incentive (like cash discounts) to attract new clients? Science may not be on your side on this one… Watch as Dan Pink presents his case, then decide.

If you lose the power to laugh, you lose the power to think. — Clarence Darrow Laugh a little… No wait, let me rephrase that… Laugh a LOT! Your brain will thank you!

Not everything that counts can be counted; and not everything that can be counted counts. — Albert Einstein Your business is so much more than just about how much money is coming in or how many clients you have. Think about everything else that can’t be quantified, things that make being a home-based business professional [...]

Never discourage anyone who continually makes progress, no matter how slow. — Plato I tend to get discouraged with my own slow pace. There’s so much I want to accomplish and so little time. What I’ve come to appreciate is that I AM taking small steps. I AM making progress. I AM making things happen. [...]

Last week I asked an innocent question on one of the VA discussion boards about VAs opinions on the work-at-home-mom label. An animated and passionate conversation ensued! Based on the conversation, most VAs feel the work-at-home-mom label casts a negative or unprofessional light on their services to their clients and prospects. It created such a [...]

To accomplish great things, we must dream as well as act. — Anatole France If you’re an idea generator like me, it’s easy to get stuck in ‘dream’ mode. But the longer I do this, the more I realize all my ideas are completely worthless if I don’t DO anything about them! What will you [...]

Can you tell I have branding on the brain??!! You would too, if you were me!! I’ve been wanting to brand my coaching business since the beginning, but “never had the time” (translation: haven’t taken the time). I thought I was on to something with The Brainstormist. While it’s brilliant (if I should say so [...]

Branding Your Approach

While reading Celebrity Branding You yesterday, I came across a sentence that caught my attention: In the case of [our] company, we added the word “agency” because people associate agents with celebrities, and we represent out clients in this fashion. What are your thoughts? How can you change the way you brand yourself to show [...]