The Savvy Entrepreneur

Can you tell I have branding on the brain??!!

You would too, if you were me!! I’ve been wanting to brand my coaching business since the beginning, but “never had the time” (translation: haven’t taken the time).

I thought I was on to something with The Brainstormist. While it’s brilliant (if I should say so myself), I found it too limiting — like ALL I do is brainstorming.

At the beginning of this summer, Jaime Lee Mann came to my rescue yet again.

[For those of you who don't know this, if it hadn't been for Jaime Lee, my 30-second intro guidebook would still be a draft copy!]

For the past 2 months, we’ve been emailing each other back and forth. She’s come up with some AWESOME branding ideas but they just weren’t right for me. It’s the kind of situation where I don’t know what I want, but I’ll know when I see it…

With each email, I’d feel we were getting closer to something big, the more restless I’d feel. You know, branding is a BIG DEAL. It seems so final…

And being the ever doubtful person, I much prefer playing it safe by NOT making a decision. At least then I won’t have to worry about making the wrong decision (I have my issues, I know… I’m a work in progress…).

I’ve heard other VAs complain about indecisive, erratic clients like me. And I could just imagine Jaime Lee’s eyes rolling each time she’d see an email from me with yet another “Hey Jaime! Here’s a list of more words I’ve come up with!”

She tried to make something work around Cognitive Dissonance Remover (thanks to Joel Canfield for that brilliant line!) but it’s not something everyone would ‘get.’

For a while, I was gung-ho about the words Human Potential, but I’d be confused with the whole movement of that title…

Finally, I decided my new favorite word was Holistic since that’s my approach to starting, running and marketing a VA business.

Being the consummate professional, Jaime Lee never hinted exasperation. She would simply move on to the next idea.

But this time, she got it spot on…

After spilling much blood, sweat and tears, you are all the first to know about my new brand — the name at least.

[Drum roll, please]

Mental Blocksmith

Yup, these 2 words (a play on mental block + locksmith, in case you didn’t get it) perfectly encapsulate how I help VA clients unlock their potential to achieve success.

Now we’re working on the tagline, logo and design aspect. Which means there are more fear-inducing decisions to be made…

But it’s high time to kick my business in gear. I’ve been on neutral for too long — or as Joel put it, I’m stepping on the gas pedal with the emergency brake on!

There are more goodies on the way as well. Goodies as in a bunch of free stuff coming your way. But please be patient. I only have a limited amount of time to work on all these projects.

But I’ll keep you suspense and save that news for another blog post!