Branding Your Approach

September 2nd, 2009 by Cristina Favreau

While reading Celebrity Branding You yesterday, I came across a sentence that caught my attention:

In the case of [our] company, we added the word “agency” because people associate agents with celebrities, and we represent out clients in this fashion.

What are your thoughts? How can you change the way you brand yourself to show how you represent your clients?

Category Branding | Comments

  • susan01
    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Margaret

    http://businesseshome.net
  • Interesting, I branded myself to show how I "show up for" my clients: with the business name of dotcalm, a title of "design therapist" and the website name stressfreedesign.com there is no confusion as to how I interact with them.
    I never thought about how I represent them. Of course, I explain to them that I will list them on my site and blog, and that I love to discuss my new clients on twitter, facebook and in my other networking circles - how I will represent/promote them for free while I'm working for them.
    That's an interesting concept, I'm not sure... definitely something worth exploring... thanks!
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