Branding Your Approach

September 2nd, 2009 by Cristina Favreau

While reading Celebrity Branding You yesterday, I came across a sentence that caught my attention:

In the case of [our] company, we added the word “agency” because people associate agents with celebrities, and we represent out clients in this fashion.

What are your thoughts? How can you change the way you brand yourself to show how you represent your clients?

Category Branding | 5 Comments »

  • http://twitter.com/brainstormist brainstormist

    New blog post –> Branding Your Approach http://bit.ly/4BcMFC
    What are your thoughts?

    This comment was originally posted on Twitter

  • http://twitter.com/dotcalm dotcalm

    RE: @Brainstormist Interesting, I branded myself to show how I “show up for” my clients: with the business name of dotc… http://disq.us/cgjl

    This comment was originally posted on Twitter

  • http://twitter.com/dotcalm dotcalm / Veronika F

    Interesting, I branded myself to show how I “show up for” my clients: with the business name of dotcalm, a title of “design therapist” and the website name stressfreedesign.com there is no confusion as to how I interact with them.
    I never thought about how I represent them. Of course, I explain to them that I will list them on my site and blog, and that I love to discuss my new clients on twitter, facebook and in my other networking circles – how I will represent/promote them for free while I'm working for them.
    That's an interesting concept, I'm not sure… definitely something worth exploring… thanks!

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  • susan01

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