Unbranding Technique
October 29th, 2009 by Cristina Favreau
Mike Brown over at Brainzooming wrote a short article earlier this year on an alternative to defining your business brand called Have You Tried a ‘Not’ Definition?
Start by asking, “What doesn’t our brand stand for or represent?” By beginning with a “not” definition, you may subsequently be able to more readily express a succinct, targeted definition.
Because I still have branding on the brain and I struggle with nailing down the details, I thought this was a great way to flip branding over on its head.
Hope it helps you get clearer about what you don’t do too!!
[...] See original here: Unbranding Technique [...]
Sometimes going backwards is the best way to find the right way. It has the advantage that it helps remove the buzzwords and the trendystuff
Sometimes going backwards is the best way to find the right way. It has the advantage that it helps remove the buzzwords and the trendystuff
RE: @Brainstormist Sometimes going backwards is the best way to find the right way. It has the advantage that it helps… http://disq.us/2om7n
This comment was originally posted on Twitter
Sometimes going backwards is the best way to find the right way. It has the advantage that it helps remove the buzzwords and the trendystuff
Branding your company by thinking out of the box and “UNBRANDING”. http://ow.ly/AZE9
This comment was originally posted on Twitter