Guest Post: Basic Tips to Establish Yourself as a Brand

November 10th, 2009 by Cristina Favreau

Basic Tips to Establish Yourself as a Brand

Becoming a brand has lot of advantages. A strong brand doesn’t only give financial advantages but you also get loyal customers who connect themselves with your brand. Companies with established brands can introduce new products easily and effectively under their same family brand. Branding gives you a significant advantage over your competitors when customers start associating advantages with your brand. Don’t think that branding could be done for only big companies with an unlimited ad budget. You can also establish your small business as a brand. In this article I will be discussing some tips which you can implement to create an effective branding strategy for your own business.

  • Relevant Tagline: Your brand should have a relevant tagline with its name which represents what your business stands for. The tagline would give an idea to your customers about your services. For example, the tagline for Apple is “Think Different.” Taglines help your customers to connect with your brand. Make your tagline small and short.
  • Educate Customers: Everybody likes to get new information. Educate your customers with unique and useful information. The more you will educate your customers, the more you will be able to sell. Providing great content for free would help you to establish your brand as the most reliable brand among your target audience.
  • Create a Website: Register a domain with your brand name. You can register a domain name for less than $10 for year. Create a professional and beautiful website which contains all the important information about your brand.
  • Use Web2.0: Web2.0 is one of the most powerful ways to create your identity online. Create accounts on various Web2.0 sites with your brand name like Twitter, Facebook, YouTube etc. Start interacting with your target audience in such websites and develop relationships with them by telling them more about your brand.
  • Take Your Brand Everywhere: Take your brand with you wherever you go. Wear t-shirts with your logo while meeting clients in professional meetings.
  • Promotional Products: Create useful promotional products relevant to your brand. For example, if you are a travel agent, you can create backpacks imprinted with your logo. Distribute such promotional products among your customers so that they remember your brand whenever they use these items.
  • Trade Shows and Conferences: Participate in trade shows and conferences related to your business. Speak up about your brand anywhere you get a chance.
  • Sponsorships and Charity: Sponsor local events or do charity for good causes. These events usually get covered by the media and gives you lots of free publicity which will put your brand in the good books of your audience.

About the author:
Gagandeep Singh is working as Internet Marketing Executive for Fortepromo, which provide high quality promotional products to help companies in promoting their brand.

Category Articles, Branding, Guest Post | 12 Comments »

  • Anonymous

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  • Anonymous

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  • rachelsimpson

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  • http://www.starleemagazine.com/free.html Brittany

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  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!nnA friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazineu2122, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.nnTo celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis. n

  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!nnA friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazineu2122, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.nnTo celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis. n

  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!nnA friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazineu2122, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.nnTo celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis. n

  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!nnA friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazineu2122, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.nnTo celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis. n

  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!nnA friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazineu2122, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.nnTo celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis. n

  • http://www.starleemagazine.com/free.html Brittany

    I am always excited to share great resources with you, especially when they are FREE!

    A friend of mine, Star Lee Ladin, is offering a free subscription for Star Lee Magazine™, a new publication dedicated to providing a community for heart-centered female entrepreneurs seeking work life balance while remaining true to their core values.

    To celebrate the launch publisher Star Ladin has set aside 500 FREE magazine subscriptions to give away to the first 500 people who sign up for Star Lee Magazine in the next five days. This offer will be available at http://www.starleemagazine.com until the very last free subscription is given away. The 2010 annual subscription rate is valued at over $60 and will be given away on a first-come, first-serve basis.