Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business. Implement these tips each week and I guarantee you’ll sustain your marketing [...]
I guess everyone is getting ready for International Networking Week ’09 (February 2-6), because I keep finding all these great articles on networking and creating your 30-second commercial. Here’s an article I found in the CampbellRiverMirror.com, writen by Colleen Evans, Executive Director of the Campbell River Chamber of Commerce. My favorite quote in this article [...]
Kevin Dervin wrote an article, Do You Get Attention With Your 30-Second Introduction?, for WebProNews a while back that I wanted to share with you. He offers these 5 tips for developing a compelling 30-second intro: Start with the first sentence. Avoid the What You Are approach. Avoid the What You Do approach. Say how [...]
Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial. I love this sentence the most: “Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room that anyone who even tries to do it well will [...]
Networking speaker, Hank Blank was featured in a Reuters article yesterday. His suggestions echo what I go into detail about in my guidebook, Beyond Muzak: Designing a Compelling 30-Second Intro. Here’s a quote from the article: “Effective networking is about less of you and more about helping the other people that you meet first. A [...]
Here’s a 30-second intro formula by Bob Bly, one of my favorite services-based marketing authors.
I’m about to deliver what is my biggest project to date. You’ve heard me talking about it, and now it’s in pre-release mode. My guidebook Beyond Muzak: Designing a Compelling 30-Second Intro is finally ready for the world… Well… not just yet. I need to test the entire process before the official January 5th release [...]
Marketing is about building relationships with people by talking about their challenges and showing how you solve them. A gossip is one who talks to you about others, a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself. — Lisa Kirk Which one [...]
Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro? As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your [...]
My 12 Mistakes to Avoid in Your 30-second Intro series is finally completed, which you can get for free when you sign up for my newsletter. Use the form below to sign up for this 12-part series.
You know me, I don’t like writing solely about myself (my life isn’t all that exciting), but I’ll make an exception today. (A great way to start — one sentence, 5 self-references!) You may have noticed I’ve been a little quiet lately, which can (mostly) be blamed on the forthcoming delivery of our 3rd child. My due date [...]
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did. My question was a simple one: Do you have a 30-second intro? So [...]
