Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business. Implement these tips each week and I guarantee you’ll sustain your marketing [...]
I guess everyone is getting ready for International Networking Week ’09 (February 2-6), because I keep finding all these great articles on networking and creating your 30-second commercial. Here’s an article I found in the CampbellRiverMirror.com, writen by Colleen Evans, Executive Director of the Campbell River Chamber of Commerce. My favorite quote in this article [...]
Kevin Dervin wrote an article, Do You Get Attention With Your 30-Second Introduction?, for WebProNews a while back that I wanted to share with you. He offers these 5 tips for developing a compelling 30-second intro: Start with the first sentence. Avoid the What You Are approach. Avoid the What You Do approach. Say how [...]
Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial. I love this sentence the most: “Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room that anyone who even tries to do it well will [...]
Networking speaker, Hank Blank was featured in a Reuters article yesterday. His suggestions echo what I go into detail about in my guidebook, Beyond Muzak: Designing a Compelling 30-Second Intro. Here’s a quote from the article: “Effective networking is about less of you and more about helping the other people that you meet first. A [...]
I’m about to deliver what is my biggest project to date. You’ve heard me talking about it, and now it’s in pre-release mode. My guidebook Beyond Muzak: Designing a Compelling 30-Second Intro is finally ready for the world… Well… not just yet. I need to test the entire process before the official January 5th release [...]
You know me, I don’t like writing solely about myself (my life isn’t all that exciting), but I’ll make an exception today. (A great way to start — one sentence, 5 self-references!) You may have noticed I’ve been a little quiet lately, which can (mostly) be blamed on the forthcoming delivery of our 3rd child. My due date [...]
