Posted in 30-Second Intro, Entrepreneurship, Survey on April 18th, 2008 Comments
You’ve heard me say that I truly appreciate receiving feedback, because it helps me grow and improve in my business.
By creating monthly surveys, I’m getting more feedback than I ever expected to receive, which is great, because I’m discovering new ways to improve and how to align myself on some of my projects in the [...]
Posted in 30-Second Intro, Credibility, Survey on August 3rd, 2007 Comments
For the past few months, I’ve been hooked on surveys (can you tell from my last 2 posts?)… I promise to keep my enthusiasm in check and not bombard you with too many!!
This morning, I received an email from Leo at TecSource.ca regarding yesterday’s audio product survey. Leo is not, I repeat NOT a Monkey [...]
Posted in 30-Second Intro, Survey on August 3rd, 2007 Comments
I’m thinking about turning my Designing a Compelling 30-second Intro guidebook into an audio version for those who are more auditory.
However, before I get too excited about my project, I want to ask the #1 Marketing Guru if it’s a good idea. That Guru always knows the right answer, and is more than happy to [...]
Posted in 30-Second Intro, Question of the Month on August 1st, 2007 Comments
Can you believe we’re already August 1st. You know what that means — it’s time to announce the Question of the Month.
This month I’d like to know what your 30-second intro is. If you don’t have one, tell me what challenges you face in creating your compelling 30-second intro.
Click here to answer this month’s question. [...]
Posted in 30-Second Intro, Branding, Defining Your Services, Self-promotion, Selling Your Services on October 5th, 2006 Comments
How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education?
Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even before [...]
