The Savvy Entrepreneur

Which Road Do I Take? Setting a Goal Will Show You the Way

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, [...]

In my last article, I helped you identify where you’re stuck in the marketing cycle. Now that you know what area you need to concentrate on (filling the pipeline, following up, getting presentations or closing sales), you’re ready to select and implement marketing strategies to get you closer to your goal of getting more paying [...]

As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]

“Marketing is telling people what you do, over and over.” – CJ Hayden, author of Get Clients Now!(TM)

The #1 question I get asked is “How can I get clients?” What most of these people don’t realize is that marketing your business doesn’t have to be difficult and it certainly doesn’t mean being a pushy salesperson.
The [...]

Speaking is selling. It’s an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you’re successful. It gives you higher visibility and credibility which will increase over time.
But you already know that. Now you want more. You want to know HOW to [...]

“There is no reality, only perception.” – Dr. Phil.

Entrepreneurs often wonder how to achieve expert status in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert in your field. Don’t get me wrong — I’m not implying that you lie, deceive or make [...]

A hockey coach on “Making the Cut” (a Canadian reality show) this week gave his team a lesson about putting confidence and performance in their respective places. He compared it to a person steering a boat while pulling a water skier. When the driver steers the boat to the left, eventually the water skier will [...]

“What do I make for supper tonight?” Ah, the eternal, daily question. It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. So that Saturday afternoon, I sat down at the [...]

I love kids’ movies that actually make it fun for adults to watch. A classic (and one of my favorites) is Toy Story. The best scene is when Buzz and Woody are lost at the gas station. Buzz tries to put things in perspective for Woody by saying, “This is no time to panic.” However, [...]

When asked what the secret to the success of her business was, Lucy Garrighan, president of Business Alternatives Inc., replied:
“I guess it is always remaining positive about what you are doing and working hard. If you believe you cannot fail, [then] most likely you won’t, and working hard goes along with this. I think it [...]

Newton’s First Law of Motion:
An object at rest tends to stay at rest. An object in motion tends to stay in motion.
Running your own business, especially alone, you’re bound to get stuck and feel like you’ve reached a plateau or worse still, you feel as if you just can’t gain forward-moving motion. The danger is [...]

I often hear clients and colleagues say that they wish they lived in or closer to a big city that offers many networking opportunities.
I could myself fortunate to live in such a city — and one that has a strong entrepreneurial presence — that offers countless networking opportunities. But to tell you the honest [...]