The Savvy Entrepreneur

http://www.flickr.com/photos/twenty_questions/ / CC BY-NC 2.0 We live in a world where there is a plethora of options – we are deluged by products, gizmos and gadgets, some of which we don’t really have any use for and most of which tend to get obsolete in no time at all. So if you’re a marketer, you [...]

photo credit: ManojVasanth 6 Tips to Start and Run a Successful Business It’s not something that most of us would dare venture, but starting your own business venture does have its share of excitement. There are pessimists who say that 9 out of 10 new ventures fail, but then, failure is a relative term. It [...]

Trevor Emdon and I met over the internet a few months ago, and we hit it off right away — something about personalities meshing that just can’t be explained. He offered to write a series of guest posts for The Savvy Entrepreneur blog, specifically to help you, my dear readers, with ‘out of the box’ [...]

Basic Tips to Establish Yourself as a Brand Becoming a brand has lot of advantages. A strong brand doesn’t only give financial advantages but you also get loyal customers who connect themselves with your brand. Companies with established brands can introduce new products easily and effectively under their same family brand. Branding gives you a [...]

Normally, October is Anti-Procrastination Month here on The Savvy Entrepreneur blog. Since all my time is spent working on my new venture, Mompowerment, I decided not to post daily procrastination-beating tips, tricks, resources and suggestions this time ’round. However, Chris Lloyd was kind enough to submit an article for me to share with you here! [...]

Do you use money as an incentive (like cash discounts) to attract new clients? Science may not be on your side on this one… Watch as Dan Pink presents his case, then decide.

Last week I asked an innocent question on one of the VA discussion boards about VAs opinions on the work-at-home-mom label. An animated and passionate conversation ensued! Based on the conversation, most VAs feel the work-at-home-mom label casts a negative or unprofessional light on their services to their clients and prospects. It created such a [...]

Taking care of my body these past few years has been put on the bottom of my priorities. During my 3 pregnancies I diligently avoided prohibited foods, but — and I’m sure I’m not alone — I used the discomforts of pregnancy as an excuse to overindulge in everything else. Jasmine will be 1 next [...]

A huge thanks to Nicole Munoz for writing this article especially for The Savvy Entrepreneur. Enjoy! Best Practices When Outsourcing from One Virtual Assistant to Another Author: Nicole Munoz It’s the best feeling in the world to get a job done to perfection for your client. Your reputation gets better, the positive feedback is there [...]

8 Steps to a Profitable Teleconference By Kathleen Gage Teleseminars are likely one of the most effective methods for promoting a product or service, building an opt-in subscriber list, increase credibility and establish your expert status. However, to achieve optimum results you must have your systems in place. It takes more than simply hosting a [...]

I get calls and emails from entrepreneurs just about each week, asking me to help them understand where they are going wrong, or to warn them of what pitfalls to avoid. Here are the mistakes that top my list: 1. Spending too much money on how-to guides, courses and programs. Remember, the sales copy for [...]

Clients often lament to me, “I’ve tried everything to get clients, Cristina, and nothing works!” And that’s the problem, right there. First of all, with the plethora of marketing strategies available, there’s no way they have tried everything. And if they’re even coming close, it means they’re doing too much. Second of all, they often [...]