Posted in Branding, Niche / Specialty, Self-promotion, Selling Your Services on May 12th, 2008 1 Comment »
Have you come up with your Only Statement yet? With a little help (OK, a LOT of help) from A.C. Riley, this is what we came up with for mine:
Cristina Favreau is the only coach daring business owners to make their marketing personal. See what makes you tick.
What do you think? What challenges are you [...]
Posted in Branding, Credibility, Niche / Specialty, Self-promotion, Selling Your Services, Success on May 6th, 2008 4 Comments »
I have to admit… I’ve been in a marketing slump lately. It feels like everything I read or hear about marketing a service-based business has been said and hashed over. I’m bored with it. So, I took a break from reading or listening to anything related to marketing.
Then this cold that has been hanging on [...]
Posted in Branding, Just For Fun on January 25th, 2008 1 Comment »
I recently sent a fun email to family and close friends, asking them to describe me in one word. The answers I got were intriguing, to say the least.
The most surprising responses were from my parents. My Mom’s answer (loyal) surprised me because she demonstrated, yet again, that she knows me too well. As for [...]
Posted in Branding, Credibility, Success, The Savvy Snippet on November 5th, 2007 2 Comments »
It takes 20 year to build a reputation and 20 minutes to ruin it. If you think about that, you’ll do things differently. — Warren Buffett
Amazon.com Widgets
Posted in 30-second Intro, Branding, Defining Your Services, Self-promotion, Selling Your Services on October 5th, 2006 2 Comments »
How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education?
Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even before [...]
Posted in Branding, Credibility, General Marketing, Selling Your Services, Visibility on September 27th, 2006 1 Comment »
I am often asked this questions during a coaching session. Do you make one (or all) of these common mistakes when determining your fee:
Not knowing how much you’re worth, you charge what your competition charges.
You charge below what you’re worth.
You are embarrassed or hesitant when discussing your fees with potential clients.
The first thing to do [...]
Posted in Branding, Credibility, General Marketing, Information Products, Selling Your Services, Target Market, Visibility on September 17th, 2006 No Comments »
I’ve been reading Mark O’Neill’s article Selling Your Services on eBay: Bring Your Own Beer and wondered if this trend has really caught on in North America… If so, is it working?
So I decided to do some detective work - Cristina-style. I started searching for “coaching” on eBay. Most listings were for coaching products — [...]
