The Savvy Entrepreneur

Basic Tips to Establish Yourself as a Brand Becoming a brand has lot of advantages. A strong brand doesn’t only give financial advantages but you also get loyal customers who connect themselves with your brand. Companies with established brands can introduce new products easily and effectively under their same family brand. Branding gives you a [...]

Mike Brown over at Brainzooming wrote a short article earlier this year on an alternative to defining your business brand called Have You Tried a ‘Not’ Definition? Start by asking, “What doesn’t our brand stand for or represent?” By beginning with a “not” definition, you may subsequently be able to more readily express a succinct, [...]

Can you tell I have branding on the brain??!! You would too, if you were me!! I’ve been wanting to brand my coaching business since the beginning, but “never had the time” (translation: haven’t taken the time). I thought I was on to something with The Brainstormist. While it’s brilliant (if I should say so [...]

While reading Celebrity Branding You yesterday, I came across a sentence that caught my attention: In the case of [our] company, we added the word “agency” because people associate agents with celebrities, and we represent out clients in this fashion. What are your thoughts? How can you change the way you brand yourself to show [...]

I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who get to tell awesome entrepreneurs how great their idea is, and tear into the ones that [...]

Have you come up with your Only Statement yet? With a little help (OK, a LOT of help) from A.C. Riley, this is what we came up with for mine: Cristina Favreau is the only coach daring business owners to make their marketing personal. See what makes you tick. What do you think? What challenges [...]

I have to admit… I’ve been in a marketing slump lately. It feels like everything I read or hear about marketing a service-based business has been said and hashed over. I’m bored with it. So, I took a break from reading or listening to anything related to marketing. Then this cold that has been hanging [...]

I recently sent a fun email to family and close friends, asking them to describe me in one word. The answers I got were intriguing, to say the least. The most surprising responses were from my parents. My Mom’s answer (loyal) surprised me because she demonstrated, yet again, that she knows me too well. As [...]

It takes 20 year to build a reputation and 20 minutes to ruin it. If you think about that, you’ll do things differently. — Warren Buffett Amazon.com Widgets

How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education? Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even [...]

I am often asked this questions during a coaching session. Do you make one (or all) of these common mistakes when determining your fee: Not knowing how much you’re worth, you charge what your competition charges. You charge below what you’re worth. You are embarrassed or hesitant when discussing your fees with potential clients. The [...]

I’ve been reading Mark O’Neill’s article Selling Your Services on eBay: Bring Your Own Beer and wondered if this trend has really caught on in North America… If so, is it working? So I decided to do some detective work – Cristina-style. I started searching for “coaching” on eBay. Most listings were for coaching products [...]