Archive for the 'Defining Your Services' Category

Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro?
As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your answer.
Mistakes [...]

For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I’m sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, [...]

Thanks to Don H. Morris who passed this link on to members of the NewCoachConnection Yahoo Group this morning.
Those of you who know me, know I love words (I’ve recently been labeled as word anal by a close friend) and, I’m ashamed to admit, I love using lingo and jargon (I’m working on it, really, [...]

As longtime member of the Virtual Business Group (free annual membership in 2008), one of the perks is its Book Club — a benefit I hadn’t taken advantage of until late last year. Boy, am I glad to be participating in this months’ activities, since we’re discussing Marcus Buckingham’s Go Put Your Strengths to Work: [...]

I’m back from vacation and I’m feeling rested and ready to rock!!
The very first thing I want to share is an ad I saw in Rhode Island, while driving back home. It wasn’t your run-of-the-mill billboard; It was a beautifully crafted wood sign, painted in plain white, strategically placed on a busy corner on a [...]

I love sharing questions that come up on the various online networking groups I belong to, because I feel they reflect what’s really going on in business.
For example, last week, this question came up:
I am looking at a starting a VA business part time while maintaining my full time status at work for at least [...]

Are you an entrepreneur who offers a service that is difficult to explain? Do you get blank stares when you tell people what it is you do? I do too. I’ve been having discussions with my coaching colleagues lately, and found that the actual description of the coaching profession is confusing to the average person.
Here [...]

How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education?
Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even before [...]

It seems that all I do lately is research (I’m working on a series of coaching programs and accompanying workbooks).
My latest research is on my forthcoming program, Clearly Defining Your Services, which reminded me of a coaching session with a client a while back. I asked her “What do you do?” She rattled off her [...]

Are you

I just read a GREAT article in the Professional Services Journal entitled Selling Services Is not Smoke and Mirrors.
In this piece, Yvonne Bailey interviews Hank Stroll, CEO of InternetVIZ where they discuss the “I’ll believe it when I see it” customer mindset and the challenge this places on those offering intangible services. Hank suggests positioning [...]

How often have you agreed to take on a new client or project after being asked “Do you offer this service?” when you really don’t.
Your gut reminds you that 1) you don’t have the qualifications or skills to handle this project, 2) you hate to do the task(s) involved or 3) you are not equipped [...]