Posted in Defining Your Services, Selling Your Services on September 21st, 2006 Comments
It seems that all I do lately is research (I’m working on a series of coaching programs and accompanying workbooks).
My latest research is on my forthcoming program, Clearly Defining Your Services, which reminded me of a coaching session with a client a while back. I asked her “What do you do?” She rattled off her [...]
Posted in Defining Your Services on September 15th, 2006 Comments
I just read a GREAT article in the Professional Services Journal entitled Selling Services Is not Smoke and Mirrors.
In this piece, Yvonne Bailey interviews Hank Stroll, CEO of InternetVIZ where they discuss the “I’ll believe it when I see it” customer mindset and the challenge this places on those offering intangible services. Hank suggests positioning [...]
Posted in Defining Your Services, Target Market on August 23rd, 2006 Comments
How often have you agreed to take on a new client or project after being asked “Do you offer this service?” when you really don’t.
Your gut reminds you that 1) you don’t have the qualifications or skills to handle this project, 2) you hate to do the task(s) involved or 3) you are not equipped [...]
