The Savvy Entrepreneur

Reprinted with permission from C.J. Hayden’s Get Clients Now! Answer Center
Year-End Review
To set yourself up right for the new year, it’s time to celebrate your successes, acknowledge your failures, and assess where you are right now. Follow the steps below to wrap up 2008 and move into 2009 with a clear vision.

Make a list [...]

Which Road Do I Take? Setting a Goal Will Show You the Way

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, [...]

Announcing the newest addition to the Get Clients Now! family — Get Clients Now! Answer Center. This site provides instant access to hundreds of detailed answers to all your sales and marketing questions for only pennies per day.The Get Clients Now! Answer Center is a comprehensive sales and marketing knowledge base containing complete articles, [...]

In my last article, I helped you identify where you’re stuck in the marketing cycle. Now that you know what area you need to concentrate on (filling the pipeline, following up, getting presentations or closing sales), you’re ready to select and implement marketing strategies to get you closer to your goal of getting more paying [...]

As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]

This is a very exciting time. As you all know, I’ve been offering Get Clients Now!™ group sessions, which help business owners and service professionals design a simple, effective, personalized marketing plan. It’s been a huge success – and I couldn’t be happier. But now, there’s something new on the horizon…
By popular request, I’m launching [...]

“Marketing is telling people what you do, over and over.” – CJ Hayden, author of Get Clients Now!(TM)
The #1 question I get asked is “How can I get clients?” What most of these people don’t realize is that marketing your business doesn’t have to be difficult and it certainly doesn’t mean being a pushy salesperson.
The [...]

“What do I make for supper tonight?” Ah, the eternal, daily question. It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. So that Saturday afternoon, I sat down at the [...]

Rima McDonald launched her site, Business Resources Podcast Directory on November 30th and I was a proud sponsor of the event. She did such a great job, and works very hard at advertising her site. I invite you to submit your podcasts to her directory to gain more visibility!
Penny Haynes of 1st Podcast Publishing gave [...]

I’ve decided to clear my schedule and offer a Get Clients Now!(TM) group session in January (originally scheduled for next spring). I feel it’s important that small business owners start the year off on the right foot, by clearly defining short- and long-term goals, as well as designing a simple, effective, personalized marketing plan to [...]

This past Wednesday, I hosted the kick-off session #1 of the Get Clients Now!(TM) program with a small group. During this 90-minute session we cover a lot of ground:

Effective marketing strategies
Defining your goals
The marketing cycle
Choosing where to focus

My recommendation, no matter where you’re stuck in the marketing cycle, is to always include Direct Contact and [...]