As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton’s The Complete Office Organization System).
If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, seeing [...]
I love the software 37signals (the makers of Basecamp) come up with. They are “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary.” They create basic, user-friendly, intuitive, elegant web-based products to help small businesses better run their practice and do every day tasks [...]
As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]
Don’t feel like reading this post? Listen to it here.
Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers?
Why, though, should you spend precious marketing hours gaining the confidence [...]
Posted in Following up on August 25th, 2006 1 Comment »
A regular and consistent follow-up program has made all the difference in the success of my coaching practice. But not everyone likes to call out, even if it’s “warm calling”.
One of my favorite books, Selling Your Services, offers a great method—an alternative to calling out—of letting past and potential clients know that you are thinking [...]
