The Savvy Entrepreneur

[Excerpt from The Little E-book of Closing by Jeffrey Gitomer author of The Sales Bible]
What causes people not to listen?

Sometimes people are afraid to hear what is about to be said so they block it out. Don’t be afraid to listen.
Sometimes you take the other person for granted — spouse, parent, child.
Sometimes you’re mentally pre-occupied [...]

I love the software 37signals (the makers of Basecamp) come up with. They are “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary.” They create basic, user-friendly, intuitive, elegant web-based products to help small businesses better run their practice and do every day tasks [...]

As discussed in my article 3 Elements You Need To Get Clients the very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work.
Today, I’ll help you figure out where you may be stuck and what [...]

This is a very exciting time. As you all know, I’ve been offering Get Clients Now!™ group sessions, which help business owners and service professionals design a simple, effective, personalized marketing plan. It’s been a huge success - and I couldn’t be happier. But now, there’s something new on the horizon…
By popular request, I’m launching [...]

“Marketing is telling people what you do, over and over.” – CJ Hayden, author of Get Clients Now!(TM)

The #1 question I get asked is “How can I get clients?” What most of these people don’t realize is that marketing your business doesn’t have to be difficult and it certainly doesn’t mean being a pushy salesperson.
The [...]

Don’t feel like reading this post? Listen to it here.
Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers?
Why, though, should you spend precious marketing hours gaining the confidence [...]

“What do I make for supper tonight?” Ah, the eternal, daily question. It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. So that Saturday afternoon, I sat down at the [...]

Rima McDonald launched her site, Business Resources Podcast Directory on November 30th and I was a proud sponsor of the event. She did such a great job, and works very hard at advertising her site. I invite you to submit your podcasts to her directory to gain more visibility!
Penny Haynes of 1st Podcast Publishing gave [...]

I’ve decided to clear my schedule and offer a Get Clients Now!(TM) group session in January (originally scheduled for next spring). I feel it’s important that small business owners start the year off on the right foot, by clearly defining short- and long-term goals, as well as designing a simple, effective, personalized marketing plan to [...]

I was coaching a client the other day who, as we were going through potential referral-building marketing strategies, felt that she couldn’t implement “asking for referrals”, since she’s shy and it would mean “asking for a favor.” My (silent) gut response was “So what?” I guess my reaction was so strong, because I know I [...]

This past Wednesday, I hosted the kick-off session #1 of the Get Clients Now!(TM) program with a small group. During this 90-minute session we cover a lot of ground:

Effective marketing strategies
Defining your goals
The marketing cycle
Choosing where to focus

My recommendation, no matter where you’re stuck in the marketing cycle, is to always include Direct Contact and [...]

Someone on an online networking group I belong to posted this question:
I’ve recently completed my website (of course, it’s a work in progress) and I just don’t know where to go from here. I feel like I’m preparing to no end; but have not had one client to date. [...] How can I really get [...]