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The Savvy Entrepreneur » Guerrilla Marketing

Archive for the 'Guerrilla Marketing' Category

Marketing Lingo Defined: Guerilla Marketing

Posted in Guerrilla Marketing, Marketing Lingo Defined on January 8th, 2008 6 Comments »

Guerrilla marketing is a term coined in the early ’80′s by marketing guru Jay Conrad Levinson in his popular book Guerrilla Marketing (already on it’s 4th edition). This term refers to unconventional, innovative, flexible, simple, fun, highly targeted marketing strategies intended to get maximum results using minimal resources (time, money, energy). Guerrilla marketing encourages implementing [...]