Posted in Ideal Client, Relationship-building, Self-promotion on June 24th, 2009 Comments
Really quick post. Today is a holiday in Quebec, and we’re getting ready to go out biking. I didn’t have time to type out this post, so I recorded it for you to listen.
Click here to listen to today’s post. [a little under 11 minutes -- I know!]
It’s not edited, not scripted, and I did [...]
Posted in General Marketing, Ideal Client, Selling Your Services, Starting a business, Target Market, Visibility on November 23rd, 2007 Comments
A few weeks ago my step-dad told me he wants to start a business selling log homes in Canada as an authorized dealer for a US company. The coach, entrepreneur and Devil’s Advocate in me perked up and started asking tough questions about how he plans to execute his marketing plan — is there even [...]
Posted in Ideal Client, Niche / Specialty, Target Market on March 19th, 2007 Comments
Don’t mistake your Ideal Client with your Target or Niche Market. They may share some similarities, but the differences are important enough to make a distinction.
Michael Port describes your ideal client in “Book Yourself Solid” this way (page 16):
Your ideal clients are a subset of the target market you choose to serve. It is just [...]
