Archive for the 'Ideal Client' Category

Big Fish or Small Fry?

Posted in General Marketing, Ideal Client, Selling Your Services, Starting a business, Target Market, Visibility on November 23rd, 2007 6 Comments »

A few weeks ago my step-dad told me he wants to start a business selling log homes in Canada as an authorized dealer for a US company. The coach, entrepreneur and Devil’s Advocate in me perked up and started asking tough questions about how he plans to execute his marketing plan — is there even [...]

Posted in Ideal Client, Niche / Specialty, Target Market on March 19th, 2007 2 Comments »

Don’t mistake your Ideal Client with your Target or Niche Market. They may share some similarities, but the differences are important enough to make a distinction.
Michael Port describes your ideal client in “Book Yourself Solid” this way (page 16):
Your ideal clients are a subset of the target market you choose to serve. It is just [...]