I guess everyone is getting ready for International Networking Week ’09 (February 2-6), because I keep finding all these great articles on networking and creating your 30-second commercial.

Here’s an article I found in the CampbellRiverMirror.com, writen by Colleen Evans, Executive Director of the Campbell River Chamber of Commerce.

My favorite quote in this article highlights the importance of having as a networking objective to building relationships (as opposed to trying to make a sale, getting a meeting, etc.):

The purpose of networking varies based on one’s own agenda, but the primary focus is to meet people, and have people meet you and to build relationships. It’s not a license to sell yourself and it’s not a contest to see how many business cards you can collect. (Emphasis mine.)

If you’re looking for direction on how to build relationships through networking, check out my guidebook, Designing a Compelling 30-Second Intro.