Posted in Affiliate Marketing, Marketing Lingo Defined on June 13th, 2008 View Comments
Are you part of the Amazon Associates program (this is NOT an affiliate link) — that is, do you link to Amazon products on your site, blog or anywhere else in hopes of receiving referral fees (earning commissions)? If so, you are engaging in one of the first online affiliate marketing programs. Affiliate marketing is [...]
Posted in Marketing Lingo Defined, Multi Level Marketing, Question of the Month on May 28th, 2008 View Comments
Continuing our discussion on multi level marketing (MLM), I will attempt to answer one of the most common questions that come up — Are all MLMs pyramid schemes? The quick answer to this is no. MLM and pyramid schemes are 2 different business models. One is definitely illegal (pyramid scheme) while the other CAN be, [...]
Posted in Marketing Lingo Defined, Multi Level Marketing on May 13th, 2008 View Comments
Last week a client asked me what multi level marketing was and I thought “That’s odd. I thought EVERYONE knew what an MLM is.” Lesson: Never assume! So, here is my attempt at defining multi level marketing (MLM) in plain English. MLM goes by many other names, but the most popular are “network marketing” and [...]
Posted in Guerrilla Marketing, Marketing Lingo Defined on January 8th, 2008 View Comments
Guerrilla marketing is a term coined in the early ’80′s by marketing guru Jay Conrad Levinson in his popular book Guerrilla Marketing (already on it’s 4th edition). This term refers to unconventional, innovative, flexible, simple, fun, highly targeted marketing strategies intended to get maximum results using minimal resources (time, money, energy). Guerrilla marketing encourages implementing [...]
Posted in Filling the Pipeline, Marketing Lingo Defined, Universal Marketing Cycle on December 8th, 2007 View Comments
Filling the pipeline is the first stage in the Universal Marketing Cycle. If you’re not actively filling your pipeline, your business will soon run dry. So what DOES filing the pipeline really mean? In the context of marketing a service-based business, filling the pipeline means knowing (and getting known by) enough people whom you can [...]
Posted in Marketing Lingo Defined on December 7th, 2007 View Comments
Clients often ask me to explain marketing jargon. With so many new terms being coined, I even find myself asking what certain terms mean. Do you find industry vernacular used way too much, expecting you to know exactly what is meant? I sure do (and I’m sure I’ve done it on my blog)! While some [...]
