Posted in Direct Mail Marketing, Email Marketing, General Marketing, Newsletter Marketing, Resources on April 22nd, 2008 1 Comment »
Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator.
Thanks to Lara Nieberding, The Data Digger for sharing this resource.
Posted in Credibility, Email Marketing, Niche / Specialty, Referral building, Self-promotion, Selling Your Services, What not to do on April 2nd, 2008 2 Comments »
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client.
Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes.
A few replies, however, [...]
Posted in Customer Service, Email Marketing, Following up, Newsletter Marketing, Office Organization Venture, Productivity on March 26th, 2008 4 Comments »
As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton’s The Complete Office Organization System).
If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, seeing [...]
Posted in Common Challenges, Credibility, Email Marketing, What not to do on February 27th, 2008 2 Comments »
I’ve been exposed to internet marketing at its *best* these past few weeks.
It first started with an increasing number of “unpaid interns” leaving blog ‘comments’ plugging a certain internet marketer’s name and products (I refuse to give him Google points, so let’s call him JB). Spam comments. YUCK!
As soon as I clued in to what [...]
Posted in Credibility, Email Marketing on August 29th, 2007 7 Comments »
What’s your impression of entrepreneurs who use free or web-based email addresses, like Yahoo, Hotmail, AOL, Gmail, etc. for business communication and marketing?
When I receive emails (especially unsolicited) from such accounts (sorry to say, I lump ISP accounts like Sympatico, Videotron, etc. in this group as well), I tend to think negatively about the business [...]
Posted in Email Marketing, Productivity, Regaining Momentum on August 7th, 2007 8 Comments »
Alright, so I spent all day yesterday switching newsletter providers. I went from Constant Contact to iContact. I must say, the entire process has been quite stressful — and will remain to be stressful for another month or so. I’m not sure how many subscribers I’ll lose, but at least those who opt-in to the [...]
Posted in Email Marketing, General Marketing on May 7th, 2007 9 Comments »
I’m embarrassed to admit this challenge I’ve been having, but I’m at a loss as to what I should do. I’m hoping someone will read this and offer a practical solution or make suggestions.
Here’s the situation. My newsletter, The Journey is the Point, is sent to about 300 subscribers (in looking at my stats, [...]
Posted in Email Marketing, Resources on May 6th, 2007 No Comments »
I found this really cool site, EmailStatCenter.com, where you can find all sorts of data relating to the world of email marketing.
This is how Jeanniey Mullen, founder of The Email Experience Council (eec), describes it:
“Email marketers now have access to a definitive and fantastic repository of email industry metrics and portal for email data, [...]
