The Savvy Entrepreneur

Last Tuesday, July 22, in the wee hours while you were probably sleeping soundly in your bed, I was in my room, pushing out our 3rd kid. I’ll spare you the gory details, but I will tell you this — being in labor for a total of 2h55m is nothing short of intense, violent and primal. [...]

Over on the Marketing Today site, you’ll find a neat little (free) tool to help you calculate your return on investment for any direct mail or email campaign. You can get there by clicking here: Marketing ROI Calculator. Thanks to Lara Nieberding, The Data Digger for sharing this resource.

Which Road Do I Take? Setting a Goal Will Show You the Way One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the [...]

Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit [...]

A few weeks ago my step-dad told me he wants to start a business selling log homes in Canada as an authorized dealer for a US company. The coach, entrepreneur and Devil’s Advocate in me perked up and started asking tough questions about how he plans to execute his marketing plan — is there even [...]

In my last article, I helped you identify where you’re stuck in the marketing cycle. Now that you know what area you need to concentrate on (filling the pipeline, following up, getting presentations or closing sales), you’re ready to select and implement marketing strategies to get you closer to your goal of getting more paying [...]

Do you find out what your client needs before you start servicing him? For example, if you were contracted for your letter writing services, would you get to work right away? Or would you conduct a preliminary interview with your client to find out: What style and voice does he want you to use? Who [...]

This message was posted to members of a networking forum I belong to: A recent study done by Internet Marketer Sheila Scofield has revealed some amazing information as to people don’t buy from her websites.If you are wondering why people don’t buy from your website, then click here to find out more details. She also [...]

Don’t feel like reading this post? Listen to it here. Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers? Why, though, should you spend precious marketing hours gaining the [...]

I’m embarrassed to admit this challenge I’ve been having, but I’m at a loss as to what I should do. I’m hoping someone will read this and offer a practical solution or make suggestions. Here’s the situation. My newsletter, The Journey is the Point, is sent to about 300 subscribers (in looking at my stats, [...]

This comment was recently posted on an online networking group: In my naivety I had the idea that I was so well known in the local real estate industry that I could just go out there, hand out my new business cards and BOOM… I’d be in business! I am learning that this is much [...]

If so, how much effort are you putting into producing it? What image are you looking to convey? Does your Podcast reflect that ? Do you publish a less-than-professional podcast? On the Make Marketing History blog, John Dodds posts an article that I really enjoyed: 5 Ways To Improve your Podcast Please. I hope you [...]