The Savvy Entrepreneur

I was coaching a client the other day who, as we were going through potential referral-building marketing strategies, felt that she couldn’t implement “asking for referrals”, since she’s shy and it would mean “asking for a favor.” My (silent) gut response was “So what?” I guess my reaction was so strong, because I know I [...]

On Friday, I hosted my first Skypecast based on my newsletter article How to Get Unstuck and Regain Momentum. There was a great turnout and, despite the glitches and interruptions, the discussion proved to be interesting, informative and interactive. Thanks to all who attended.
I guess what came out of this discussion is that you usually [...]

This question came up today on an online networking group I belong to:
Do any of you know of any inexpensive ways to market your business?

Because this question comes up at least once a week on the various groups I belong to, I decided to post my answer to this question:
Here are some of the least [...]

Am I the only one that is having trouble keeping up with all the new and improved marketing methods that keep coming out?
First it was teleclasses, webinars and blogging… Well, at least I’ve got those covered. But now there is audio marketing like Internet Radio and a whole new “casting” generation — PodCasting, VideoCasting and [...]

Danny Meyer is called “America’s Most Innovative Restaurateur” and he just came out with a new book entitled Setting the Table: The Transforming Power of Hospitality in Business.
What can we learn from him? How can we use his insights to grow our business?
In this landmark book, Danny shares the lessons he’s learned while developing the [...]

I thought I’d share with you two of my (current) favorite marketing quotes.
I fell in love with this first quote, from Jay Conrad Levinson, author of the Guerrilla Marketing series, when I followed C J Hayden’s Get Clients Now!(TM) program last spring. Now that I’m going through the program a second time to be a [...]

I am often asked this questions during a coaching session. Do you make one (or all) of these common mistakes when determining your fee:

Not knowing how much you’re worth, you charge what your competition charges.
You charge below what you’re worth.
You are embarrassed or hesitant when discussing your fees with potential clients.

The first thing to do [...]

I’ve been reading Mark O’Neill’s article Selling Your Services on eBay: Bring Your Own Beer and wondered if this trend has really caught on in North America… If so, is it working?
So I decided to do some detective work - Cristina-style. I started searching for “coaching” on eBay. Most listings were for coaching products — [...]

Last month, Bob Bly, one of my favorite authors asked on his blog “What’s hot in marketing and advertising today?“
I was interested in seeing what others would say, so I sent the question out to my online networking groups, to see if there was a consistent answer. These were the top 3 techniques I compiled [...]