Marketing Lingo Defined: Guerilla Marketing
Posted in Guerrilla Marketing, Marketing Lingo Defined on January 8th, 2008 6 Comments »
Guerrilla marketing is a term coined in the early ’80’s by marketing guru Jay Conrad Levinson in his popular book Guerrilla Marketing (already on it’s 4th edition).
This term refers to unconventional, innovative, flexible, simple, fun, highly targeted marketing strategies intended to get maximum results using minimal resources (time, money, energy).
Guerrilla marketing encourages implementing strategies that [...]
