Archive for the 'Multi Level Marketing' Category

Is Multi Level Marketing a Pyramid Scheme?

Posted in Marketing Lingo Defined, Multi Level Marketing, Question of the Month on May 28th, 2008 Comments

Continuing our discussion on multi level marketing (MLM), I will attempt to answer one of the most common questions that come up  — Are all MLMs pyramid schemes?
The quick answer to this is no. MLM and pyramid schemes are 2 different business models. One is definitely illegal (pyramid scheme) while the other CAN be, but [...]

Marketing Lingo Defined: Multi Level Marketing

Posted in Marketing Lingo Defined, Multi Level Marketing on May 13th, 2008 Comments

Last week a client asked me what multi level marketing was and I thought “That’s odd. I thought EVERYONE knew what an MLM is.” Lesson: Never assume!
So, here is my attempt at defining multi level marketing (MLM) in plain English.
MLM goes by many other names, but the most popular are “network marketing” and “direct sales.”
MLM [...]